Back to the Future: Traditional Media Fuels AI
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Back to the Future: How Traditional Media Fuels Modern Performance, Digital Strategy & AI Discovery
As the media landscape becomes increasingly driven by automation, data, and AI-powered discovery, traditional media continues to play a critical—and often underappreciated—role in driving performance across the funnel.
This panel will explore how today’s media buyers are leveraging traditional channels (TV, radio, print, and out-of-home), how those channels influence digital performance and emerging areas like Generative Engine Optimization (GEO/AEO), and what sellers can do to better position their offerings in an increasingly complex marketplace.
Bringing together perspectives from agency buyers, media sellers, and potentially a brand-side marketer, this discussion will bridge the gap between legacy channels and modern media strategy—grounded in real-world buying behavior and measurable outcomes.
Key Themes
Provide a current view of how traditional media is being bought and valued today
Demonstrate how traditional media drives digital performance and full-funnel impact
Introduce GEO/AEO as a forward-looking topic and connect it to media strategy
Equip sellers with actionable insights on how to better position themselves to buyers
Panelists
Vicki Potter, Head of Clients & Operations, ECI Media Management (Moderator)
Christine Robertson, Associate Media Director, Brunner
Tim McLaughlin, Founder COO, Blink
Jim Maffessanti, Regional Account Executive, Comcast
Max Pipman, Senior Director of Marketing & Communicaitons, The Children's Museum
Billy Wright, Head of AI & Marketing Innovation, Direct Online Marketing
Thank you to our sponsor - Direct Online Marketing - for generously hosting this event in their office.
About Direct Online Marketing
Since 2006, DOM has been creating success for their clients with data-backed digital marketing. They have a disciplined, transparent approach, month-to-month contracts, a strict no-jerks policy, and a bushel full of onions. Nobody, and we mean nobody, communicates better than them. Their clients love them, you will too. Come to our event, meet the team, and get a taste of what it's like to work with (or for) a full service digital marketing agency that does things a little bit differently than you've experienced in the past - in all the good ways.
About The Media Association of PittsburghThe Media Association of Pittsburgh brings together media professionals — from creators and planners to sellers and strategists — to network, learn, and lead. Through events, education, and community initiatives, MAP empowers members to stay ahead in media, build relationships, and shape the future of Pittsburgh’s media landscape.
As the media landscape becomes increasingly driven by automation, data, and AI-powered discovery, traditional media continues to play a critical—and often underappreciated—role in driving performance across the funnel.
This panel will explore how today’s media buyers are leveraging traditional channels (TV, radio, print, and out-of-home), how those channels influence digital performance and emerging areas like Generative Engine Optimization (GEO/AEO), and what sellers can do to better position their offerings in an increasingly complex marketplace.
Bringing together perspectives from agency buyers, media sellers, and potentially a brand-side marketer, this discussion will bridge the gap between legacy channels and modern media strategy—grounded in real-world buying behavior and measurable outcomes.
Key Themes
Provide a current view of how traditional media is being bought and valued today
Demonstrate how traditional media drives digital performance and full-funnel impact
Introduce GEO/AEO as a forward-looking topic and connect it to media strategy
Equip sellers with actionable insights on how to better position themselves to buyers
Panelists
Vicki Potter, Head of Clients & Operations, ECI Media Management (Moderator)
Christine Robertson, Associate Media Director, Brunner
Tim McLaughlin, Founder COO, Blink
Jim Maffessanti, Regional Account Executive, Comcast
Max Pipman, Senior Director of Marketing & Communicaitons, The Children's Museum
Billy Wright, Head of AI & Marketing Innovation, Direct Online Marketing
Thank you to our sponsor - Direct Online Marketing - for generously hosting this event in their office.
About Direct Online Marketing
Since 2006, DOM has been creating success for their clients with data-backed digital marketing. They have a disciplined, transparent approach, month-to-month contracts, a strict no-jerks policy, and a bushel full of onions. Nobody, and we mean nobody, communicates better than them. Their clients love them, you will too. Come to our event, meet the team, and get a taste of what it's like to work with (or for) a full service digital marketing agency that does things a little bit differently than you've experienced in the past - in all the good ways.
About The Media Association of PittsburghThe Media Association of Pittsburgh brings together media professionals — from creators and planners to sellers and strategists — to network, learn, and lead. Through events, education, and community initiatives, MAP empowers members to stay ahead in media, build relationships, and shape the future of Pittsburgh’s media landscape.
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Where is it happening?
Direct Online Marketing, 4117 Liberty Avenue,Pittsburgh,PA,United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherMedia Association of Pittsburgh
