Babyjake

Florida-born Jake Herring, known professionally as BabyJake, may have appeared to be an overnight success, but his journey to the spotlight was anything but instantaneous. His hit single Cigarettes on Patios took off in 2019, garnering 200M+ streams and earning him a certified gold record and a major label deal. He would release two albums from the same vine, until the upheaval of the pandemic saw him splitting with his label and at a pivotal turning point.

But giving up was never an option for Jake, and his resilience set him on a new path: an ascetic journey to rediscover himself, shedding his shag haircut in favor of a buzzcut, naked skin marked by the tattoos he collected along his journey.

He found the answer on his upcoming album Beautiful Blue Collar Boy, a bouquet of songs rooted in the beauties and hardships of day to day life. Drawing influence from the likes of Bob Dylan, Tom Petty, and Jeff Tweedy, BabyJake stays true to his north star of confident storytelling and songwriting. On Beautiful Blue Collar Boy, Jake trades in the late night parties for the simplicity of authenticity, hard work, and a meaningful life to come home to.

This chapter of BabyJake reveals a man stripped down to his American roots, with each song painting a small vignette of BabyJake’s blue collar dreams. Now planted in Nashville, TN, Jake returns to us as a Beautiful Blue Collar Boy.

Singer-songwriter Will Swinton crafts relatable, soul-baring songs that other artists wish they?d written themselves ? just ask Machine Gun Kelly, whom Swinton met by chance at an Idaho bar in July 2022. MGK was ?intrigued? by the 22-year-old New Zealander ? enough to invite Swinton to his Mainstream Sellout Tour show in Spokane, Washington. Independently Swinton achieved success with his July 2022 debut single, ?All For You,? which hit No. 6 on the Hot 20 New Zealand Singles Chart, followed by the similarly refreshingly honest ?Wasted You,? climbing to No. 15 on the same chart. Altogether, he?s generated 100 million TikTok views and nearly 10 million global streams in the span of a year. Swinton?s emotionally tinged Better Days debut EP, further solidifies his unique sound and unquestioned potential for global resonance. Standout tracks like the title ?Better Days? and the anecdotally vulnerable ?Leave In The Morning,? produced alongside Rory Noble (Burna Boy, Ruel) illustrate Swinton?s refreshing musicality. Hailing from Auckland, New Zealand the former trampoline park employee took a leap of faith spending all his savings on a life changing flight to LA chasing his music dream. Fast forward, he?s now signed to 10K Projects and Capitol Records enhancing his artistry. He's garnered acclaim from Rolling Stone, sold out headline shows, played a slew of global festivals and recently opened for Dermot Kennedy.

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