B2C Strategies for B2B Brands

Why do we keep B2B and B2C in silos like they are the "Church & State" of Marketing & Advertising? All too often our industry seems to put consumer brand strategies on a pedestal, and relegate B2B to its own silo. Snap back to reality where human beings are the shoppers, influencers and decision makers in all of these purchase decisions - and our fragmented + niche media landscape is allowing us to reach both buyers in similar ways. This event will be moderated by one of Atlanta's most well-connected B2B marketers, Lauren Patrick, and will showcase how these titans of industry have become household names through mainstream platforms & tactics. We'll sit down with marketing leaders at Delta Airlines, Cox Automotive and G2 and unpack how tactics like Influencers, Event Activations & Paid Social work to build value for some of the biggest brands in the business world.

Agenda:

2:30pm - 3:30pm Networking/Registration Check-in

3:30pm - 4:30pm Panel Discussion/Q&A

Location:

MailChimp

405 North Angier Avenue NE

Atlanta, GA 30308

Sponsored by:

Speakers:

(Moderator) | Head of Marketing, Infinite Giving

| Associate Vice President, Product Marketing, Cox Automotive

| GM B2B2C Marketing Engagement, Delta Airlines

| VP of Marketing, G2

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