B2B Sales Machine Workshop with Richard Walton

Are you seeking a better way to build an in-house B2B sales machine for predictable
revenue for your business? Or maybe looking for best practices on optimizing an
outbound sales provider?
This interactive 4-hour workshop and followup talk will help you re-examine your
approach to B2B sales, refine your targeting, explore the needs of your team and
support model, and determine which elements are most essential to measure, so
you can rinse and repeat.
The session is designed for anyone involved in or thinking about B2B sales /
Outbound Sales.
Can’t make it for the full day? Feel free to drop in for all or part of the session; you’ll
still get ROI.

Part 1 Workshop: The B2B Sales Machine
4-hour interactive workshop

• Focus on your Ideal Customer Profile (ICP) and how everything else stems
  from this
• Learn how to build trust and relationships during the prospecting process
• Build an authentic nurturing systems into your outbound sales process
• Learn how to score and disqualify prospects, a critical and often overlooked
  part of outbound sales
• Learn how to build an inhouse sales development team or work better with
  outsourced sales companies.
  Part 2: 15 Nuggets of Sales
  45-60 Min discussion with Q and A45-60 Min discussion with Q and A

• Following the workshop, we’ll explore highly actionable takeaway “nuggets” that
  listeners can easily implement into their business right away. Suitable for anyone
  involved in sales but especially relevant to CEOs and Sales Leaders.
• Review a Sales Process Example and grasp the concept of multiple
  conversion rates
• Unearth the most important sales metric and how to manage it (no one has
  ever guessed it)
• How to leverage AI in the art of selling
• Learn why your sales reps can’t sell as well as you (and as the founder you
  may even think you are not that good at it!)
• Are your salespeople selling? Most salespeople are spending 66% of their
  time on non-sales tasks, learn how to fix it fast.
  ABOUT RICHARD WALTON:
  Richard Walton is a serial entrepreneur, B2B Sales Expert and Professional Speaker. He spent 10 years living in a shack in the Costa rain rainforest while raising 4 kids and scaling a company. He now helps B2B companies build Outbound Sales Strategies.

Parking Garage for 1349 W Lane Avenue:

• Pull into the parking garage off of Lane Avenue.
• There is no surface parking. There is apartment parking and business parking in the parking garage. The signs in the garage are not great.
• When you pull into the parking lot on G2- look for the bank of 3 elevators. (That is the Commercial side of the garage)
• There are also FMB Reserved Visitor spots on G2 and the bank of 3 elevators is next to those spots.
• Take those elevators to the 8th floor. When you get off the elevator, make a right in those doors to enter the space.

Host or Publisher EOA Columbus