B2B Sales Excellence: Core Skills & Techniques – 1 Day in Austin, TX

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Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

B2B selling demands more than persuasive pitches—it requires insight into client priorities, complex decision structures, and long-term value creation. This 1 Day course introduces proven B2B sales frameworks that help professionals build credibility, communicate value clearly, and align solutions to real business needs. Participants learn how to uncover pain points, navigate buying committees, and position offerings using measurable outcomes.

Through interactive discussions, role-based simulations, and practical case studies, the program develops confidence in managing complex sales cycles. By the end of the session, learners gain a structured approach to leading effective sales conversations, influencing stakeholders, and closing deals with professionalism and integrity.

By the end of this course, you will be able to:
• Distinguish B2B selling from traditional sales approaches
• Identify, engage, and influence multiple decision-makers
• Build compelling, value-driven sales propositions
• Apply consultative selling techniques to uncover true client needs
• Address objections strategically and confidently
• Strengthen pipeline and long-term relationship management
• Close deals using ethical and structured methods

• B2B sales professionals
• Business development executives
• Account managers and client relationship teams
• Pre-sales and solution consultants
• Entrepreneurs selling to corporate clients
• New professionals entering B2B sales roles

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This program delivers practical, real-world B2B selling techniques designed for complex buying environments. Participants leave with actionable frameworks that immediately enhance prospecting, value positioning, stakeholder engagement, and deal execution—skills essential for sustained sales success

Contact us today to schedule a customized in-house, face-to-face session:

Info: • Understand what differentiates B2B from B2C selling.
• Recognize stages of the B2B sales cycle.
• Identify the role of value, trust, and industry insight.
• Icebreaker Activity

Info: • Use consultative questioning to uncover business challenges.
• Evaluate client goals, budgets, and decision criteria.
• Align offerings with measurable business value.
• Activity

Info: • Map influencers, gatekeepers, and final decision-makers.
• Adapt communication strategies for each stakeholder type.
• Handle internal dynamics within client organizations.
• Role Play

Info: • Craft compelling value propositions for business clients.
• Translate features into ROI-focused benefits.
• Position solutions against competitors with confidence.
• Case Study

Info: • Manage price, timing, and priority-based objections.
• Apply collaborative negotiation techniques.
• Build trust through transparency and value framing.
• Simulation

Info: • Use modern prospecting tools and outreach methods.
• Strengthen long-term client relationships.
• Maintain a healthy opportunity pipeline.
• Group Brainstorm Activity

Info: • Recognize buying signals and readiness indicators.
• Apply structured closing techniques to secure commitment.
• Build a personalized B2B sales improvement roadmap.
• Action Plan Review

Know what’s Happening Next — before everyone else does.

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