Award-Winning Game Experience THE CUBE to Open First U.S. Venue in Chicago in 2026

THE CUBE, a high-adrenaline game experience based on global brand and the hit TBS TV game show, will make its U.S. debut in Chicago in June 2026 at 600 N. Michigan, bringing an estimated 260 to 300 new jobs to the city, including approximately 80 to 100 construction roles and 180 to 200 permanent associate positions. Anticipation is already high on this much buzzed about new offering to the city. Created by Urban Playground Holdings in partnership with Objective Media Group, THE CUBE will present fast-paced, interactive entertainment to Chicago’s Magnificent Mile, further strengthening the city’s reputation as a premier destination for immersive, experience-driven attractions. The launch will be the third global venue for THE CUBE, and the first outside of the U.K.   

Following successful openings in the UK, both in Manchester (2022) and London (2024), this wildly entertaining game will introduce its unique blend of competition, cutting-edge design, and premium hospitality to one of America’s most vibrant tourism and entertainment markets. Chicago continues to see strong demand for experiential venues that blend social interaction, technology, and hospitality, making it an ideal location for THE CUBE’s U.S. flagship.  

The twenty-one 13 ft x 13 ft glass CUBEs will cover over 25,000 sq. ft. of premium entertainment space. Using custom technology, each group of four will face seven specially selected one and two player games, each designed to test their mental and physical abilities. With spectators observing every move, the pressure is on, and players will need to master their skills of balance, memory, speed and judgement, in an attempt to win points and ultimately, beat THE CUBE.  

More than an average night out, THE CUBE is fun, authentic to the show, and enjoyable for all. You don’t need to be an athlete to succeed in THE CUBE, quick wits are just as important as coordination, so everyone and anyone has the chance to win.    

As well as a tech-driven, immersive environment, THE CUBE will offer exceptional food and drinks for competitors and spectators to indulge in during their visit. Three mixologist-led bars will serve a diverse list of classic, signature and non-alcoholic cocktails, premium spirits, wines and beers.  

Private party packages will allow corporate teams and other large groups to enjoy their own, private game experience and dining and bar area - ideal for unforgettable team building or celebratory events.  

Chicago’s entertainment scene thrives on experiences that are dynamic, imaginative and accessible to everyone and THE CUBE answers that need by combining fiendishly clever games with a social atmosphere suited to after work drinks, family outings or evenings with friends. With its VIP options and world class hospitality, it promises a show-stopping experience that delivers all of this and more. The addition of THE CUBE to the Magnificent Mile also aligns with ongoing efforts to reinvigorate the area through high-impact retail and entertainment concepts that drive foot traffic and tourism.  

Visit WWW.BOOKTHECUBE.COM.  

Location: 600 North Michigan Avenue, 3rd Floor, Chicago Illinois 60611  

Website: www.bookthecube.com  

LinkedIn: @THECUBE  

Instagram: @playthecube  

Facebook: @playthecube  

TikTok:@playthecube 

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