Avoiding Critical Mistakes in Product Development: From Idea to Execution

It’s not enough to build a product—you also need to avoid the hidden pitfalls along the way. In this joint workshop, (CTO, Lemberg Solutions) and (Head of Embedded Engineering, Lemberg Solutions) will highlight the most common mistakes startups and companies face at every stage of development—and how to sidestep them.

What to Expect:

• Lessons from real-world product failures (and recoveries).
• Strategies for de-risking your journey from idea validation to manufacturing.
• Practical frameworks for building resilience into product development.

Who Should Join:

Founders, hardware and software engineers, product managers, and innovation leaders looking to maximize the chances of long-term success.

About the Speakers:

• Lou Dutko is the CTO at Lemberg Solutions, where he has led technology strategy and secure delivery for over 15 years. With two decades of experience in the tech industry, he specializes in guiding digital, cloud & DevOps, embedded, and AI-driven projects while ensuring compliance with stringent industry and security standards. His background includes consulting on regulated projects in healthcare, automotive, and energy, as well as overseeing SDLCs for medical devices under MDR and FDA requirements.
  
• Pavlo Matiieshyn is Head of Embedded Engineering at Lemberg Solutions with more than 11 years of experience and over 30 completed embedded projects. He leads the setup and delivery of high-quality embedded services tailored to client needs. As both an engineer and a manager, he has contributed to diverse projects across IoT, industrial, automotive, and military sectors.

About the Event:

This event is part of the workshop series "Product Development That Works", presented by Lemberg Solutions and Pilotfish, and hosted by MotionLab.Berlin.

The series covers the full product development journey—from validating feasibility and building MVPs/PoCs to setting up secure development processes and preparing for mass manufacturing. Attendees will also learn how to integrate human factor engineering, manage hardware and software development, and avoid critical pitfalls at every stage.

Check the full workshop series overview here.

Host or Publisher MotionLab.Berlin