Authentic Selling Through Brand Storytelling

Please note: To join this workshop you or your business needs to reside within one of the following GM local authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.

You also need to be: The owner of a business OR an aspiring entrepreneur with a business idea you want to develop.

Besides your Eventbrite ticket to the event, you will also need to register with Generator HERE.

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Authentic Selling through Storytelling

Break through with your Brand Story!

Getting your message right is essential to attracting your ideal customer - but sometimes this can feel overwhelming when you’re trying to stand out from the crowd. This interactive session will simplify the process of branding by focussing on one core ingredient - your brand story - so that you can learn how to get noticed, and talk about your business with confidence.

What you'll learn:

• The power of storytelling - the history & psychology of Story
• Why your brand story is essential to your business
• What makes a great story
• Three types of Story, and how to write them: Your Origin Story, Case Studies, and Real-time Stories
• Essential BIPC resources that can improve your brand storytelling

About the Speaker:

Rebecca Collins is a brand storyteller and founder of The Conscious Communication School.A former journalist and TV producer, Rebecca spent 10 years crafting words in the mainstream media before launching her own school - a home for founders, ready to get seen and grow their brand through the power of Story.

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We are able to provide our services and workshops for free because of the funding we receive from the UK government. In order to continue to provide these services free of charge, we need to provide our funders with information about the people we have helped through our services and workshops.

To ensure we have the correct information, please fill out the Generator Registration Form, or bring one of the following forms of identification with you to the workshop:

• Your National Insurance (NI) number – if you have not yet registered a business
• Your Companies House registration number or Unique Taxpayer Reference (UTR) – if you have registered a company with Companies House or are self-employed/sole trader registered with HMRC

Kindly note that we may not be able to admit you to the workshop without this information, so we strongly encourage you to have it ready on the day.

The Generator is a project with two vibrant enterprise hubs, located in St Peter’s Square, on the ground floor of the Town Hall Extension, and in Royal Mills in Ancoats. Our services include workspaces, events and workshops, 1-to-1 business information support, plus access to expert intellectual property and legal advice, and an introduction to our industry-standard business databases. The Generator is funded by the UK government. Find out more at

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Host or Publisher Business & IP Centre Greater Manchester