Attract & Retain - Access & Implement AI
About this Event
AI has quietly rewritten the rules — search rankings, content creation, customer journeys — and the gap between businesses who've moved and businesses who haven't is widening fast.
This is a free in-person event for marketing managers, founders, CMOs, and business owners who want a clear picture of what's changed, what it means for their business, and what to do about it.
What you'll learn:
- How AI is changing search rankings — and the specific moves to make before your competitors do.
- How to use AI to make your marketing and digital team measurably faster and sharper.
- How to rebuild digital experiences around AI capabilities: personalisation, intelligent search, conversational interfaces, and dynamic content.
- Real case studies from live implementations across government, commercial, and industrial clients.
- Direct access to specialists from Pathfinder (Performance Marketing) and Dapth (Digital Consultancy).
Who's presenting:
Ben De Jonge & Dehan Matthew, Dapth - covering the implementation side: how to make your marketing and digital team measurably faster and sharper, and how to rebuild digital experiences around AI — personalisation, intelligent search, conversational interfaces, and dynamic content. Built on enterprise-grade platforms, with a live case study.
Mitchell Kelly, Pathfinder - covering the demand side: how AI search engines decide who to cite, the specific levers that influence visibility in AI answers, and how to turn that visibility into measurable pipeline. Real implementations, no theory.
The details:
- When: Thursday 25 June, from 5pm
- Where: WS2 - Flametree Room, Liberty Offices, Level 5 Westralia Square 2
- Cost: Free for invited guests
- Limit: 2 attendees per company
This is genuinely invite-only we're not opening it up to the general community. If you can attend, please register. If you can't, please pass the slot on so someone else can use it.
Agenda
🕑: 05:00 PM - 09:00 PM
Event Schedule
🕑: 05:00 PM - 05:30 PM
Arrivals & connections
Info: Arrive, grab a drink and something to eat, meet some good people and start to find your seat.
🕑: 05:30 PM - 05:45 PM
Welcome & introductions
Info: Your MC, Ben De Jonge, will welcome guests, and your speakers and set the agenda for the session.
🕑: 06:00 PM - 06:30 PM
AI in Marketing by Pathfinder
Info: Pathfinder Co-Founder Mitchell Kelly will present from his agency's position as digital marketing specialists, keen AI implementors, and performance focussed specialists for marketing and acquisition.
🕑: 06:45 PM - 07:15 PM
AI for Websites and Content by Dapth
Info: Specialists from the Dapth digital team will showcase the most powerful AI tools they work with across DXP platforms, and talk about AI systems developed right here in Perth to solve real-world challenges, today.
🕑: 07:15 PM - 07:45 PM
Q&A
Info: Ask our specialists your questions from the point of view of your organisation's AI potential, digital marketing and systems more broadly, and find ways to unlock advantages for your company and your team.
🕑: 07:45 PM - 09:00 PM
Food, drinks & conversation
Info: Please stay for drinks, food, and to continue your questions and conversations with the good digital people form Pathfinder and Dapth, and our guests.
Where is it happening?
Event Location & Nearby Stays:
AUD 0.00
