Athleta Trade Up

On Saturday February 22, Athleta will activate across 20 key retail doors for in-store trade-in events that will drive thousands of customers across the country to stores. For one day only, customers will be able to swap out any pair of leggings (no matter the brand) for a complimentary pair of Elation Ultra High-Rise Leggings, one of Athleta’s most popular and beloved styles! Give us your best and we’ll give you better! Once all tights have been claimed, Athleta will offer 20% off the entire store to those who bring in leggings to swap. All traded tights will be kept in circulation through Athleta’s circularity partner, ThredUp, with all resale proceeds going towards the Power of She Fund.

Host or Publisher Athleta