ASLAN | Other-Centered® Selling Workshop
About this Event
Join us in Phoenix for a one-day public workshop based on ASLAN's Other-Centered® Selling methodology; the same approach used by over 25% of the Fortune 500 across 42 countries.
This is a condensed, high-level version of our core OCS program. You’ll gain practical tools that you can put into action right away, along with a comprehensive introduction to the ASLAN approach to sales.
📅 When? August 17, 2026 | 8:00 AM – 5:00 PM
📍 Where? AC Hotel Phoenix Biltmore
🏷 Cost: $199 per person
🔢 Capacity: Limited to about 40 participants
🍽 Lunch provided
What you'll learn:
- How to reduce resistance by connecting the conversation to what matters most to the buyer.
- How to shift from persuading to helping the customer make the best possible decision for their business.
- How to uncover what is already “on the customer’s whiteboard,” including priorities, pressures, concerns, and goals.
- How to introduce a disruptive truth that challenges the customer’s thinking without creating defensiveness.
- How to advance opportunities without pressure
Who should attend:
Sales reps and sales managers who want a sharper, more principled approach to their sales conversations, and to experience the ASLAN methodology firsthand.
Questions? Email [email protected].
Where is it happening?
Event Location & Nearby Stays:
USD 214.19
















