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Creating the Intangible Enterprise: The Critical Skills Required to Thrive in an AI-Driven World

The AI revolution is here, poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning, intangibles that are uniquely human—skills like creativity, adaptability and leadership—will be the clear drivers for growth.
Creating the Intangible Enterprise explains how AI will fundamentally change the landscape and, most importantly, shows leaders how to leverage the uniquely human skills—like emotional intelligence, critical thinking, and communication—that will become even more valuable in a world where the transactional aspects of work are handled by technology.
KP Reddy, the author of What You Know About Startups is Wrong and BIM For Building Owners and Developers, has been investing and building AI- and robotics-based startups for decades. The renowned founder and investorlays out the playbook for companies to succeed in the age of AI, including:
Deeply understanding your customers' specific concerns and crafting the perfect customer experience
Emphasizing intangible factors like perception, reputation, and emotional connection that will become brand differentiators
Organizations focused on leadership promoting ethical decision-making, problem-solving, and personal development will be best-positioned to succeed in complex and fast-moving situations
“We are on the cusp of potentially enormous AI-driven disruptions to foundational economic and social structures. KP outlines a tangible approach to thriving in an AI-driven world and details why the focus of AI disruption may be in industries that have been historically slow to innovate.” — Sam Chandan, Founding Director, Chen Institute for Global Real Estate Finance at the NYU Stern School of Business
Reddy emphasizes that as we grapple with AI and how it shapes the future, the reality is that we’re not yet capable of understanding all of its applications. However, in this uncertain new world, those leaders who double down on human-centered leadership skills will be the ones to succeed.
KP Reddy is the Founder and CEO of Shadow Ventures, a seed-stage technology investment firm. He is a globally recognized authority in AEC environments, AI, robotics, automation, mobile applications, and cloud computing. KP is a Civil Engineer by background (BS, Georgia Institute of Technology) and wrote the textbook on BIM with his book: BIM for Building Owners and Developers. He is a frequent lecturer at Georgia Institute of Technology and is a sought-after subject matter expert, frequently speaking worldwide on BIM and the built environment. KP has exited three technology companies. Cereus Technology Partners which had an IPO on NASDAQ and has since sold to Verso (NASDAQ:VRSO) at a 35x Multiple, RCMS which was sold to ARC (NYSE:ARC), and Ampirix (sold to The Combine). KP formerly ran Enterprise Transformation at Gehry Technologies (started by world renowned architect Frank Gehry) which exited to Trimble (NASDAQ: TRMB). He was also the General Manager of ATDC at Georgia Tech, one of the oldest technology incubators in the country.

Host or Publisher Shadow Partners