ASC May 2026 – Fit for Change

The research and insights profession is operating in an environment of continuous change, driven by rapid advances in AI and automation, shifting client expectations around speed, cost and value driving a need to do more in less time and with fewer people, to name just some of the pressures.

The pressure to move faster and cheaper can sit uncomfortably alongside professional standards built for care, rigour and defensibility. As presenters at our recent AI conference demonstrated, AI has a positive role to play in this, but that requires skilled management to effect change.

Fit for Change aims to present practical ways to adapt to today’s new landscape as individuals, teams and organisations, without losing quality, confidence or professional identity, by being, in part:

• Human-centred as well as technology led
• Pragmatic rather than speculative
• Supportive rather than prescriptive
• Facilitating change across the spectrum from individual to organisational

Know what’s Happening Next — before everyone else does.

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Host or Publisher Association for Survey Computing (ASC)