As AI Advances in Healthcare, Marketing is the Solution

Artificial intelligence (AI) is reshaping the healthcare landscape, including mental health. It has the potential to significantly enhance the continuum of care. However, how can trust be established among all stakeholders? MESSAGING MATTERS.

Explore the remarkable story of Synchronous Health, its AI innovation, Karla, and how it utilized intelligent messaging strategies to foster trust among patients, providers, and payers. In this presentation, you'll receive:

• A real business case study covering positioning from concept to success
• Insight into AI messaging that resonates with humans—and what doesn't
• Positioning strategies tailored for Providers, Patients, and C-suite decision makers
• Tactics for dispelling myths without making unattainable promises
• Secrets to predicting and averting potential media crises

Location:

Maggiano's Little Italy | 3106 West End Ave | Nashville, TN 37203

Breakfast:

Full breakfast served.

Parking:

Convenient Free Parking in lot behind restaurant.

This is your rare chance to get real-life strategies that work in the face of complex healthcare messaging. And, the networking is great. Please join us!

Meet Our Speaker: Lisa Henderson
Lisa Henderson is Co-Founder and Chief Brand Officer at Synchronous Health, which provides mental health services. As a licensed professional counselor, Lisa has personally guided people across the continuum of mental health care, diagnosing and treating mental and behavioral health conditions. She recognized that, as a counselor, you cannot always be immediately available when your patient may need you most.

Her drive and vision for better treatment through the convergence of human care and AI support spawned the creation of Synchronous Health’s AI, now called Karla. This AI-enabled digital platform enhances the mental health experience through functionality that helps support people between sessions. Since co-founding Synchronous Health in 2016, Lisa and her team have operationalized behavioral health and well-being programs that leverage the best of what both humans and technology have to offer. Lisa has served the American Counseling Association as chair of the Southern Region, trustee for the Foundation, and committee member for revision of the 2014 Code of Ethics. Lisa has been an adjunct faculty member of the Vanderbilt Peabody Human Development Counseling graduate program and is a member of the Forbes Health advisory board. She holds two master’s degrees, one in Health & Human Performance and one in Mental Health Counseling.

About Our Sponsor: TruStar Marketing, LLC

TruStar Marketing fuses the art of the brand with the science of analytical marketing to generate leads, qualify leads and convert more sales. TruStar Brand Experts start with qualitative research. They uncover messaging that sets your brand apart. Experts across media, they are leaders in Search Engine Optimization (SEO), utilizing paid and organic media. Currently they serve hospitals and insurers across the country, as well as global industrial clients.
Learn more by visiting their website or LinkedIn Page

Host or Publisher AMA Nashville