Artist Business Development Workshop - The Visible Artist: Marketing

Learn how to approach marketing as a tool for connection, visibility, and sustainable creative practice.

This professional development workshop offers artists a practical and accessible framework for marketing their work without compromising their creative identity.

The session covers core marketing concepts designed specifically for visual artists, including how to identify your audience, define your goals, and choose the right platforms for your practice. Participants will explore strategies for building an authentic presence both online and offline — grounded in their own values and artistic voice.

The workshop reframes marketing not as self-promotion, but as a way to communicate what matters to you and connect with the people and opportunities that are the right fit.

Designed to be approachable and immediately applicable, this session supports both professional growth and creative integrity.

Ideal for artists looking to increase visibility, clarify their message, and build sustainable momentum in their practice.

Led by strategist, artist, and San Diego Art Directory founder Galina Marcus.

Galina Marcus is a San Diego-based artist, marketing strategist, and founder of the San Diego Art Directory. Her work sits at the intersection of creative practice and community building, helping artists develop visibility strategies that feel authentic and sustainable.This workshop is part of Campana Studios’ Artist Business Development Workshop Series, a multi-part program offering accessible professional development for visual artists.

This workshop offered free with the support of the Cultural Arts Department of the City of Carlsbad.

Campana Studios is a nonprofit, grassroots organization that creates platforms for visual artists to engage within our community. Learn more about Campana Studios at www.campanastudios.org or on Instagram @campanastudios.

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Host or Publisher Campana Studios