Apolitical Parties: Celebrating America's 250th Without Partisan Fireworks

Next year marks the 250th anniversary of the signing of the Declaration of Independence, a historic milestone that many organizations want to recognize and tap into. Can these voices of celebration sidestep tribal politics and foster unity? American's #1 premium wine brand, Josh Cellars, is taking the chance that they can.

Join Calvin Burwell, Vice President of Consumer Insight at Deutsch Family Wine and Spirits, to learn how the marketers behind Josh Cellars used mixed research methods to delve into consumer expectations for this event, what they hope for and what they dread. Be the first to see Josh advertising, as well as the strategic rationale behind the campaign.

And of course, complimentary wine and light snacks will be available to all who attend. Cheers!

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