Annual Thunderbird Case Conference - The Human Experience Meets AI

For three decades, the Thunderbird Case Series has shaped global management education through rigorous research, immersive storytelling, and impactful teaching materials used around the world. As we mark the 30th anniversary of TCS' founding, we also look ahead to the next era of case development—one where human insight and artificial intelligence work together to push the boundaries of learning.

The Human Experience Meets AI brings this evolution to life. This daylong event blends reflection and forward-looking exploration. Attendees will engage with faculty experts, learn about modern approaches to case writing, and discover how AI tools are transforming the creation, teaching, and analysis of real-world management challenges.

Whether you're new to case writing or an experienced educator, this event offers an inspiring space to connect, learn, and imagine the future of global case pedagogy.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Thunderbird Case Series