"You look like me, but you don't feel like me": AI in the workplace

Participants will engage in research talks, facilitated discussions, and creative group activities to unpack what authenticity and representation mean in the future of work. They will take place in an interactive workshop discussing the use of AI-generated images and their unexpected impact on audiences' sense of well-being and inclusion. These discussions will open a wider conversation about the future of AI for authentic representation and inclusion in our working lives.

We’ll explore questions such as “Would you hire an AI model?” and “What makes inclusion feel real to you?” Special attention will be given to how AI affects opportunities for marginalised workers, particularly those with disabilities, in creative and tech-driven sectors.

This event is led by Dr Zoe Lee (Reader in Marketing, Cardiff University) and Dr Hannah Marriot (Lecturer in Marketing and Strategy, Cardiff University). This event is part of the ESRC Festival of Social Science, which is taking place in Universities across the UK from Saturday 18th October - Saturday 8th November 2025.

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Host or Publisher Impact and Engagement, Cardiff University