"Why Data Science Projects Fail"

Join Doug Gray, Director of Data Science at Walmart, author and SMU adjunct professor for a lively discussion and book launch of "Why Data Science Projects Fail: The Harsh Realities of Implementing AI and Analytics, without the Hype".

The field of artificial intelligence, data science and analytics is crippling itself. Exaggerated promises of unrealistic technologies, simplifications of complex projects and marketing hype are leading to an erosion of trust in one of our most critical approaches to making decisions: data driven.

This book aims to fix this by countering the AI hype with a dose of realism. Doug firmly believes in the power of mathematics, computing, and analytics, but if false expectations are set and practitioners and leaders don’t fully understand everything that really goes into data science projects, then a stunning 80% (or more) of analytics projects will continue to fail, costing enterprises and society hundreds of billions of dollars, and leading to non-experts abandoning one of the most important data-driven decision-making capabilities altogether.

By illustrating with many personal stories, Doug reveals the harsh realities of implementing AI and analytics.

Host or Publisher SMU Continuing and Professional Education