"When Rubber Hit The Road" at The Rivoli Theatre & Pizzeria

Name: "When Rubber Hit The Road" at The Rivoli Theatre & Pizzeria
Start: 2024-07-19T19:30:00-05:00
End: 2024-07-19T21:00:00-05:00
Location: Rivoli Theatre & Pizzeria

Schedule

Fri Jul 19 2024 at 07:30 pm to 09:00 pm

UTC-05:00

Location

Rivoli Theatre & Pizzeria | La Crosse, WI

In January 1991, Eau Claire’s Uniroyal tire plant employees received devasting news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former employees struggled to find their footing in a quickly changing world. What would happen next was anyone’s guess. But if the city hoped to survive, it was up to its citizens to figure out how.

When Rubber Hits the Road is more than a story about tires. It’s the story of a Midwestern city’s attempt to reinvent itself in the wake of America’s manufacturing decline. It’s a blueprint, too, for how a community can bounce back—when people commit themselves to embracing change.
On July 19 at 7:30, join filmmakers Steve Dayton and B.J. Hollars for the La Crosse premiere for "When Rubber Hit The Road"! Stick around afterward for a Q&A and conversation on the making of the film, and the issues it addresses.