"The Way Out" UK Premiere, hosted by Pure Powder

Pure Powder, the UK’s leading powder skiing & heli-skiing specialists, is delighted to be hosting the UK premiere of Matchstick Productions’ “The Way Out” - an action-packed freeride film featuring the world's best skiers taking on Mother Nature in BC, Alaska, Japan and more.

“Matchstick Productions returns with their 34th annual ski film, ‘The Way Out’, a raw tribute to the timeless culture and lifestyle of skiing. Dropping you straight into heavy Alaskan spine lines, deep Japanese powder, and iconic Swiss villages. This film shows skiing as far more than a sport; it’s a path toward total freedom. From legendary veterans to rising breakout talent, the message is simple: the soul of skiing isn’t dead; it's waiting wherever snow falls.”

👉 Check Out The Trailer Here 👈

Doors open at 7pm for drinks, VR heli-skiing and mixing with fellow powder hounds - be sure to enter the raffle for a North Face jacket supplied by Ellis Brigham - winner drawn on the night.

We’ll hear from Fridjon Thorleifsson, a professional heli guide who’s gained years of experience guiding in the very locations featured in the film! A perfect opportunity to join some Q&A with Fridjon and the rest of the Pure Powder team.

We’re joined by Ski Club GB, the UK’s largest snowsports membership organisation, and Snow Camp, the most impactful snowsports youth charity, transforming young lives through skiing, snowboarding, life-skills training and career pathways. 10% of all ticket proceeds will be donated to Snow Camp. Be sure to grab a copy of the latest In The Snow magazine to take home with you.

Come on down and join us for a great night celebrating all things skiing. It’s the perfect way to kick off the winter, get stoked for the season ahead and start dreaming about your next adventure.

📅 Thursday 22 October

📍 Curzon Bloomsbury, London

🎟️ Doors open: 7pm

🎬 Film starts: 8pm

Reservation is essential, no door sales.

Check out www.purepowder.com and follow us on Instagram @skipurepowder