"La Generación Z y el Dinero", un estudio a microinfluecers de aquí.

Muchos profesionales y empresas quieren conocer a esta generación por su influencia directa e indirecta a la hora de consumir. Hay muchos artículos y estudios hechos en torno a esta generación, ¿por qué este estudio es diferente?

1. Cuenta con una serie de video entrevistas realizadas en una muestra de la Generación Z en Cataluña, micro influencers dentro de reconocidas universidades catalanas.
2. Entrevistas online con un colectivo de artistas y jóvenes vinculados al mundo de la cultura actual, realizadas por el colectivo y agencia Lexa, experta en artistas emergentes.
3. La visión contrastada de las personas al frente de la investigación, expertos en marketing y branding de varias generaciones (Z, millennial o generación X).

En un momento económico histórico, marcado por la urgencia de ir hacia una economía sostenible, hablar y entender a la generación Z, es clave, son los herederos directos de nuestra sociedad y su economía. No puedes perdértelo.

Te esperamos en el Fintech Talks núm. 8.

Hablaremos de:

• “La Genarción Z en Catalunya y el dinero”, estudio cualitativo realizado por 11Onze District in-house agency de 11Onze, primera comunidad Fintech en el Sur de Europa, con el apoyo de estudiantes de diferentes universidades catalanas y artistas influencers de la agencia Lexa.

Con Dra.Gemma Vallet y Guillem Cama, 11Once District in-house agency.

Lugar: Barcelona Tech City. Pier 03. En los Porches de Xifré, donde se encuentra el famoso restaurante 7 Portes, junto al Museu d’Història de Catalunya.

Cuándo: Jueves 9 de febrero por la mañana. De 9.30am a 11am.

The first Fintech Talks of the year 2023 will show us a qualitative study carried out on Generation Z in Catalonia,, people born between 1997-2012, and on their relationship with money, banks and neo-banks.

Many professionals and companies want to know this generation for its direct and indirect influence while consuming. There are many articles and studies and facts about this generation, why is this study different?

1. It has a series of video interviews conducted with a sample of Generation Z in Catalonia, micro-influencers within renowned Catalan universities.
2. Online interviews with a collective of artists and young people linked to the world of current culture, carried out by the collective and agency Lexa, expert in emerging artists.
3. The contrasted vision of the people at the forefront of research, experts in marketing and branding from various generations (Z, millennial or generation X).

In a historic economic moment, marked by the urgency to move towards a sustainable economy, talking to and understanding Generation Z is key, they are the direct heirs of our society and its economy. You can not miss it.

We look forward to seeing you at Fintech Talks no. 8.

We talk about:

"Generation Z in Catalonia and money", a qualitative study carried out by 11Onze District in-house agency of 11Onze, the first Fintech community in Southern Europe, with the support of students from different Catalan universities and influential artists from Lexa agency

With Dr. Gemma Vallet and Guillem Cama, 11Onze District in-house agency.

Venue: Barcelona Tech City. Pier 03. Els Porxos de’n Xifré, where the famous 7 Portes restaurant is located. Next to the Museum of the History of Catalonia.

When: Thursday, February 9 in the morning. From 9.30am to 11am.

About Barcelona Tech City: Tech Barcelona is an independent private non-profit association that works to reinforce Barcelona as a model of the international digital and technological ecosystem. An international reference in the ecosystem of tech startups. Tech Barcelona represents more than 1,000 members; entrepreneurs; executives; founders or investors; from more than 1,200 companies; and has more than 70 partners, leading companies in their sector committed to the project.

About 11Onze: 11Onze is the first community fintech in Europe that offers neobanking services through its super app EL CANUT, online and offline financial education, and wealth creation services to its members. 11Onze has received multiple awards since its creation in 2020:

• Vega Digital Award 2021 - Centauri Winner - Best Website / Social Network Category
• Vega Digital Award 2022 - Centauri Winner - Best App & Software / Finance/Banking Category
• ADG Laus 2022 - Bronze / Best responsive design for mobile devices
• International UX Design Awards - Nominated
• The Webby Awards 2022 - Honoree
• IDI 2022 Awards - Selected Best App
• ADG Laus Award for Graphic Design and Visual Communication in the category of 'responsive' design for mobile devices.

Host or Publisher 11Onze & 11Onze District