American Trickster

Schedule

Wed May 06 2026 at 06:00 pm to 07:30 pm

UTC-04:00

Location

40 Loisaida Ave | New York, NY

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Launch of American Trickster with author Ru Marshall
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Twenty years in the making, American Trickster: The Hidden Lives of Carlos Castaneda unravels the story of the secretive faux-anthropologist who pulled off one of the greatest literary hoaxes in modern history. Both an investigation of the techniques employed by charismatic narcissists and a study of the cult dynamics that still shape American life, American Trickster defies conventional biography. It emerges as a chilling allegory for the Trump era, a trenchant critique of academia’s complicity in distorting and erasing Indigenous culture, and a deep dive into the mechanics of New Age spiritual abuse.

In 1968, the University of California Press published Castaneda’s first book, The Teachings of Don Juan, which described his supposed encounters with a Yaqui shaman who initiated him into a secret world of peyote-fueled visions and ancient knowledge never before shared with a “Westerner.” Castaneda was quickly hailed as a revolutionary figure. Admirers ranged from John Lennon and Joni Mitchell to Federico Fellini, George Lucas, and Octavio Paz. His books became international bestsellers and remain the most popular titles ever published on Native American spirituality—despite having little to no connection to actual Indigenous practices.

With the endorsement of some of anthropology’s leading figures, his work at first went unchallenged. Then, in 1973, Time magazine published a searing exposé revealing that Castaneda wasn’t who he claimed to be. As his academic credibility unraveled, he turned inward, building a secretive cultic group that blurred the line between fiction and reality. When Castaneda was diagnosed with liver cancer, he told his disciples he would not die, but burn from within and ascend to another realm—and invited them to join him. After his death in 1998, five of his closest female followers vanished. They are widely believed to have taken their own lives.

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Where is it happening?

40 Loisaida Ave, 40 Loisaida Avenue, New York, United States

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