AMA West Michigan January Luncheon: Mike Salisbury

Description:

This talk, Confessions of a Literary Agent: How Marketers Can Help Their Clients Tell Better Stories that Sell, offers a frank conversation on the approach to marketing by applying proven storytelling principles. As a literary agent who has helped craft compelling narratives for New YorkTimes best-selling authors, I’ll share actionable strategies to position your brand as a trusted guide in your customer’s journey. Attendees will discover how to craft captivating stories, build brand trust, and implement storytelling techniques across various marketing channels. Whether you’re launching a campaign, growing a brand, or improving customer loyalty, this session provides the tools to captivate

and convert your audience. Don’t just market—tell stories that sell.

Key Takeaways

1. Books are about problems & promises
2. As the old saying goes, if you want to succeed, you better be selling aspirin – not vitamins
3. For both brands & books, Stories are narrative glue

BIO

For over 19 years, Mike Salisbury has used his marketing and publishing expertise to amplify the impact of Yates & Yates clients, helping them make their ideas matter. His fiction has appeared in Black Warrior Review, Midwestern Gothic, and Crab Orchard Review, among others. A Grand Valley State University graduate and Pacific University’s MFA program, Salisbury has worked with dozens of New York Times best-selling authors, including John Mark Comer, Jon Acuff, and Jennie Allen. He is the co-creator of the graphic novel The Quarry, published by Scout Comics in 2024. Salisbury lives with his wife and daughters along Michigan’s West Coast.

Ticket Prices through noon, Tuesday January 7th:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on January 7th.

*As a member, please use the discounted link found in the members only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

Host or Publisher American Marketing Association of West Michigan