AMA West Michigan 2026-27 Season Kickoff
About this Event
Kickoff Description
Kick off the new season with AMA West Michigan at Match Frame Creative! Enjoy light food and beverages while networking and connecting with fellow members & marketing professionals. Following the networking session, co-founders John Pottenger and Jay Irwin will lead an exclusive tour and case study highlighting their creative work and industry insights.
About the Speaker
Founded in 2012 by John Pottenger and Jay Irwin, Match Frame Creative was built on a simple belief: exceptional video production doesn’t have to come with unnecessary complexity. In professional editing, a "match frame" is a command that points an editor back to the original source clip. That concept inspired the company's name and core philosophy—that every successful project starts by identifying its central truth, core message, or guiding purpose before a single camera rolls.
Over the years, John and Jay have grown Match Frame from a small production company into a trusted creative partner for organizations of every size, ranging from local nonprofits and growing businesses to nationally recognized brands across manufacturing, healthcare, education, financial services, and corporate communications.
Operating with an intentionally lean, highly capable core team, Match Frame focuses on building meaningful relationships, streamlining production, and creating an environment where clients feel relaxed and supported. Whether they are directing, capturing interviews, or scaling up with their trusted network of industry professionals, John and Jay are dedicated to making the creative process as rewarding as the final product.
https://www.linkedin.com/company/match-frame-creative/
https://www.linkedin.com/in/johnpottenger/
https://www.linkedin.com/in/jayirwinmfc/
https://matchframecreative.com/
Capacity
To maintain an intimate and interactive setting, this exclusive members-only event is capped at 30 attendees.
*As a member, please use the promo code or link found in the members-only email invite, to redeem your tickets.
Membership Information:
Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $199/year. https://ama.org/join
For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.
REFUND POLICY
- Up to 7 days before the event: Full refund no questions asked
- 7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
- Death or serious illness (hospitalization, etc.): full refund with no advanced notice
Agenda
🕑: 04:00 PM - 06:00 PM
Happy Hour and Tour of Match Frame Creative
Where is it happening?
Event Location & Nearby Stays:



















