AMA Pittsburgh Coffee Connections: Podcast Marketing

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 9/18/24:

Podcast as a Prism: How Conversational Content Turns Thought Leadership into Brand Equity
You know what podcasts are. You probably listen to one. You've possibly tried to start one.
But: do you actually know how to use one?
In this session, Adam Conner (founder of Authentic Avenue) dives deep into the use of the podcast medium as a prism through which any (every) business can (should) channel their thought leadership and perspective into tangible brand value.You'll learn, among other things:

• Why thought leadership, despite being a tired buzzword, is still glaringly underutilized
• Why the podcast medium is ideal for busy marketing teams
• Examples of what happens when podcasting is done right

Adam Conner is the founder of Authentic Avenue, a media production company which partners with brands to convert high-stakes relationships via the creation of custom content series, serving as creative strategy and end-to-end production. He has co-created content with hundreds of CXOs across the country. A relative newcomer to town, Adam has been serving the Pittsburgh community since 2022. He graduated from Harvard in 2014 and was a national champion public speaker before that. Finally, he's from Baltimore -- find it in your heart to forgive him for that.

Host or Publisher AMA Pittsburgh