AMA Nashville Leadership Series: Identifying Your Customer

The relationship between marketing and sales teams can be filled with friction. That frustration often boils down to one thing — misalignment of who the customer is. The finger-pointing begins if the marketing team generates leads that the sales team doesn’t find fruitful. In this Leadership Series session, we’ll identify our ideal customers that align marketing and sales efforts, which is essential for success.

Whether in sales, marketing, or B2B or B2C, this session is for you! Join us on November 15th at 8:30 am at Lipscomb University as Dew Tinnin helps you identify your ideal customer.

Buy a ticket and bring a guest for free! Bring your sales and marketing team so you can align on your ideal customer.

The Leadership Series is led by Dew Tinnin of Skillway and hosted by Lipscomb University's Pfeffer Graduate School of Business and equips marketers with skills to succeed in business.

Agenda:

8-8:30 am - Arrival & Networking

8:30-10:30 am - Presentation and Q&A

About Our Speaker: Dew was born and raised in Minnesota. She now calls Nashville home, although she works from anywhere (especially if they have a beach). Dew got the sales bug selling Girl Scout Cookies and never looked back. Dew’s been in sales or sales training (or, like now, a combination of the 2) for her entire career. She was a National Sales Trainer and producing Branch Manager at Wells Fargo Home Mortgage. She’s been a sales coach and consultant since 2011 and made the big leap to start her own company in 2016.

• Ezell Center, Room 301 (building #49 on the map and accessed from Belmont Blvd.)
• Address to the Ezell Center: 3904 Belmont Blvd, Nashville, TN 37215
• You may park in any open, unreserved space in the surface lot at the front and side of the building or the parking garage P2 that is nearby
• View the building map below or download the map here

The Leadership Series

At AMA Nashville we believe a professional organization needs to give its members the opportunities to learn and grow in all aspects of personal and professional life. To cultivate and bring value to our community we launched this academy to do just that. These sessions will have valuable takeaways and are being taught by leadership and sales coach guru Dew Tinnin and her team at Skillway.

This event is sponsored by Lipscomb University.

Host or Publisher AMA Nashville