AMA Happy Hour Talk: Cause Marketing

Pixie Paula Dezzutti, mother of nine, grandmother of 10, author, multi-entrepreneur, founder and CEO of game changing companies, has established herself as a force to be reckoned with, taking on challenges in the most regulated, traditionally male dominated industries to help drive them forward. With decades of experience in finance, real estate, and cutting edge technology, Pixie is owner of Striped Pig Distillery; Ghost Monkey Brewery; Skirt Magazine, celebrating 30 years of women’s empowerment; and recently recognized as Forbes Top 50 over 50.

Pixie has a solid track record of delivering socially responsible beverages within the trillion dollar industry, while simultaneously impacting the economic empowerment of communities through her entrepreneurial initiatives, such as the Sip & Share program she founded over a decade ago to help dollars from spirits sales go back into the community. Pixie’s unparalleled determination has had immeasurable impact and led her to achieving many coveted firsts, including launching the first Bourbon NFT on the Blockchain, Charleston Business Magazine’s 50 Most Influential, Low Country Influential Magazine’s “Force of nature”, Charleston Regional Business Journal’s 2023 Woman of Influence, Southeastern Chamber of Commerce’s 2024 Inspirational Woman Of The Year, and Atlanta’s Chamber of Commerce 2022 International Woman of the Year. Her four generational award-winning company Local Choice Spirits is featured in Inc. Magazine’s 2024 Inc. Regionals: Southeast list of the fastest-growing private companies in America and is also designated as an SC Top 50 Company.

Author of Amazon #1 best seller Alphabet Soup: The ABCs of NFTs and Other Blockchain Acronyms, Pixie loves to write and is dedicated to sharing her lessons learned in business. Ignited by a desire to elevate women in business and beyond, Pixie also serves as a mentor and volunteer to support community organizations and budding entrepreneurs, being a highly sought after speaker and coach. Through Skirt. Magazine, she launched the non-profit MiniSkirt and is spearheading an enrichment program for young women (14-24) who would like to learn entrepreneurship, financial literacy and the skills to build a life of excellence, putting them in the position to achieve a brighter future. Ms. Dezzutti is a celebrity judge for the Mrs. America Pageant, now in its 42nd year at Westgate Resorts, Las Vegas, Nevada.

Connect with Pixie Paula: Twitter: Paula Dezzutti, Facebook: Paula Dezzutti, Instagram: @PixiePaulaOfficial, and LinkedIn: Pixie Paula Dezzutti

Event Details:

• Location: Striped Pig Distillery
• Date: Tuesday, October 22, 2024
• Time: 5-7PM

Cause Marketing For The New Age…..Because It Works!

This session discusses emerging trends in the cause marketing movement and underlying elements of celebrity and nonprofit endorsed marketing. Through presentation, case-studies and Q&A, we will take an introspective look at strategic targeted action plans to build quick initial sales, product distinction, hyper local market development through leveraging celebrity appearances, and social media connections that are necessary to help your product sell itself.

From our core, we are people first, product second and last, but certainly not least, process. First an idea is born, and then it is nurtured and developed into a product ready for the marketplace. While critical to success, it’s not only passion that transforms a product into a brand; it is the purpose and the people behind its creation. When brands hit the marketplace they are a reflection of the artisan’s original intention. The brands that are strong enough to become market leaders are an extension of the creators who are strong enough to BE market leaders.

These individuals have the capacity to stay true to themselves, inspired by their passions and fueled by their purpose. With a commitment to core values, emerging leaders are able to pursue brand goals with persistence especially in heated times of competition or desperation. Marketing a brand in 2024 forward requires acknowledgement of the importance of purpose based products and practices. In doing so, we improve the ways that our companies participate in the marketplace for the benefit of our shareholders, our customers, and for all ---which prompts us to be more transparent, more ethical, more aware and more prosperous.

Key Points:

• Building an authentic personal brand strategy that separates you from everyone else.
• Building a local network of community based marketing concepts that laser target efforts for quick sales.
• Building unique ways to use your products for celebrity partnerships without it costing you any money.
• Building and elevating yourself above the brand. Creating a compelling storyline worth following on Facebook, Twitter, Instagram, etc.

Host or Publisher American Marketing Association of Charleston