AMA Atlanta MarketingEdge Luncheon: What Top Brands Are Betting On Next

The conversations that shape your next move usually happen behind closed doors. This one's happening over lunch.

The marketing playbook is being rewritten in real time — by CMOs making multimillion-dollar allocation decisions, not by pundits guessing from the sidelines. This lunch panel brings together senior brand leaders to share, candidly and conversationally, where they're placing their biggest bets heading into the back half of 2026 and beyond. Creator budgets, AI, commerce media, live experiences, brand building — whatever's keeping them up at night and getting them excited in the morning.

No slides. No scripts. Just an honest, moderator-led conversation with the people actually making the calls.

Why this event, why now

Q4 starts in weeks. Budgets are being finalized. Roadmaps are locking in. Whether you're a brand marketer deciding where to place your next dollar, an agency strategist advising clients on what's working, or a marketing leader building a team for what's next — this is your gut-check before Q4 takes over.

What to expect

A moderated panel conversation with senior marketing leaders from 3+ major brands sharing where they're investing, what they've cut, and what surprised them

Lunch and networking — arrive at 11:30, grab a plate, settle in

Audience Q&A — bring your questions

A room full of Atlanta's sharpest marketers — the kind of connections and conversations that don't happen on Zoom

Who's in the room

AMA Atlanta's MarketingEdge events bring together brand marketers, agency strategists, media directors, and marketing technologists from across the city. This isn't a passive audience, they're practitioners navigating the same decisions you are.

This is AMA Atlanta's first marquee luncheon of the year. Seats are limited.

Location

Atlanta Tech Village - Buckhead (Event Center)

3423 Piedmont Rd NE

Atlanta, GA 30305

Parking & Directions:

Parking rates are as follows:

• 1 hour – $5
• 2 hours – $8
• 3 hours – $12
• 4 hours – $15
• Full day – $20

Short term visitor parking is available in the Atlanta Tech Village parking garage. Parking is priced by the hour and is payable by credit card only.
In the case that the garage is full, please park at Prominence, located across Lenox Road from the Atlanta Tech Village.
Enter the parking deck from Piedmont Rd (front entrance), or at the back entrance off Tower Place, by Buckhead Church (back entrance).
The Village building and parking deck is handicap accessible. Handicap parking is located at the top of the deck near the 2nd floor entrance. Follow the directions found outside the door to enter the building.

Find more details here: https://www.atlantatechvillage.com/about/directions

Speakers:

| General Manager & Chief Marketing Officer, Microsoft Advertising

Jennifer leads global marketing for Microsoft Advertising, one of the world’s largest advertising platforms. Her career includes leadership roles at PwC, Sapient, American Express, Meta—where she served as Global Head of Platforms Marketing—and Polygon Labs. An engineer by training and a marketer by practice, she brings a distinctive perspective on brand-building, advertising innovation, and the balance between technology and humanity in an AI-native world.

| Vice President of Marketing, Braves Development Company / The Battery Atlanta

Lauren leads the strategic marketing direction for The Battery Atlanta, overseeing marketing, events, partnerships, tenant support, customer traffic, digital growth, and community relationships. With more than 25 years of experience in strategic marketing, public relations, and property management across the Southeast, she offers a front-row perspective on creating destination brands, memorable experiences, and year-round audience engagement.

| Strategic Advisor, Verdant Growth Advisory

Carol is a serial CMO, former CEO, and growth advisor with more than 25 years of experience across technology, SaaS, demand generation, and global go-to-market leadership. Her career includes CMO roles at Momentive Software, Honeywell Connected Enterprise, Axiom, PRGX, and RedPrairie, as well as CEO of Salesfusion. Today, she advises investors, boards, and executive teams on growth strategy, brand value, and the marketing investments that matter most.

| Global Brand Director, Marketing for DYMO at Newell Brands

Daniela is a visionary brand builder and strategic innovator who connects insight, strategy, and creativity to drive business growth. Her experience spans startups, academia, and global organizations including Coca-Cola, Kimberly-Clark, Honeywell, IHG, and now DYMO at Newell Brands. Known for translating complexity into clear, scalable brand strategy, Daniela brings a powerful point of view on behavioral insight, innovation, AI, and building purpose-driven brands that remain relevant in a changing world.

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*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

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