AMA Atlanta MarketingEdge Luncheon: What Top Brands Are Betting On Next

The conversations that shape your next move usually happen behind closed doors. This one's happening over lunch.

The marketing playbook is being rewritten in real time — by CMOs making multimillion-dollar allocation decisions, not by pundits guessing from the sidelines. This lunch panel brings together senior brand leaders to share, candidly and conversationally, where they're placing their biggest bets heading into the back half of 2026 and beyond. Creator budgets, AI, commerce media, live experiences, brand building — whatever's keeping them up at night and getting them excited in the morning.

No slides. No scripts. Just an honest, moderator-led conversation with the people actually making the calls.

Why this event, why now

The second half of 2026 starts in weeks. Budgets are being finalized. Roadmaps are locking in. Whether you're a brand marketer deciding where to place your next dollar, an agency strategist advising clients on what's working, or a marketing leader building a team for what's next — this is your gut-check before Q3 and Q4 take over.

What to expect

A moderated panel conversation with senior marketing leaders from 3+ major brands sharing where they're investing, what they've cut, and what surprised them

Lunch and networking — arrive at 11:30, grab a plate, settle in

Audience Q&A — bring your questions

A room full of Atlanta's sharpest marketers — the kind of connections and conversations that don't happen on Zoom

Who's in the room

AMA Atlanta's MarketingEdge events bring together brand marketers, agency strategists, media directors, and marketing technologists from across the city. This isn't a passive audience, they're practitioners navigating the same decisions you are.

Speakers to be announced soon.

This is AMA Atlanta's first marquee luncheon of the year. Seats are limited.

Location

Atlanta Tech Village - Buckhead (Event Center)

3423 Piedmont Rd NE

Atlanta, GA 30305

Parking & Directions:

Parking rates are as follows:

• 1 hour – $5
• 2 hours – $8
• 3 hours – $12
• 4 hours – $15
• Full day – $20

Short term visitor parking is available in the Atlanta Tech Village parking garage. Parking is priced by the hour and is payable by credit card only.
In the case that the garage is full, please park at Prominence, located across Lenox Road from the Atlanta Tech Village.
Enter the parking deck from Piedmont Rd (front entrance), or at the back entrance off Tower Place, by Buckhead Church (back entrance).
The Village building and parking deck is handicap accessible. Handicap parking is located at the top of the deck near the 2nd floor entrance. Follow the directions found outside the door to enter the building.

Find more details here: https://www.atlantatechvillage.com/about/directions

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*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

**Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.