Am I Using AI the Right Way?

You pay for ChatGPT. You use Claude or Gemini most weeks. But are you actually getting your money's worth?

This 60-minute lunch & learn is built for the people in the middle: not curious skeptics, not power users, but owner-operators who already use AI and quietly suspect they're underusing it.

In one hour, you'll get:

• A self-diagnostic. Five signs you're stuck in the chat box. Score yourself silently. Each "yes" is an opportunity.
• A two-layer map. Chat vs. skills. Know which layer you're on and what's one rung up.
• Two live demos. A real SEO audit that runs start to finish. The same audit, transformed into a polished client deliverable by a single text-file SOP. You'll see how your context turns generic AI into specific output.
• The reveal. I'll open the actual file under the hood. No code. Just markdown. Plain English instructions. The "wait, that's it?" moment.
• One thing to do this week. Not a homework list. One action. Before Friday.

This is not a coding session. No enterprise AI strategy. No prompt engineering tricks. It's about whether the AI you're already paying for is doing the work it could be doing.

Who this is for

• You pay for an AI subscription, or use a free chatbot regularly.
• You've suspected there's a better way to use it but haven't had time to find it.
• You run a business, run marketing for one, or do the work of an owner-operator.

Format 60 minutes. 12 attendees max (6 COhatch members, 6 public guests). Drinks provided. Bring your lunch.

About the host Clayton Weber runs Northern Boat Brokerage and Motivecraft Collective (AI & Growth Marketing). He's a non-technical operator who uses AI to run a boat brokerage, a marketing agency, and a handful of client accounts. He'll open the actual files he uses to do it.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Clayton Weber