Alvarado Street Brewery Oktoberfest 2025

Join us for the first ever Alvarado Street Brewery Oktoberfest on Saturday, September 20, 2025, 1-5pm on the historic Colton Hall Lawn in Monterey!

We’re bringing together 20+ guest taps from some of the best lagerbier makers around, alongside our own lineup of 6+ German-style lagers, for an unforgettable day of Bavarian-style celebration. Pair your steins with Oktoberfest favorites from The Meatery, a beloved local butcher shop serving world-class, fresh-grilled brats, pretzels, and more!

Between pours, test your strength in Masskrugstemmen (stein-holding), jump into sack races and tug-of-war, or cheer with a beer from the sidelines. Explore local maker booths, enjoy Bavarian lawn games, groove to the traditonal and non-traditonal sounds of DJBadDJ, and don’t miss a round (or three) of the Chicken Dance.

This event is in partnership with and benefits the Monterey Firefighters Community Foundation.

Kids 12 and under are free with a parent or guardian!

Parking is available in nearby downtown garages/lots, as well as street parking up the hill.No outside food or drinks permitted.

Ticket Options: ($4 per beer token within the fest)

General Admission — $50

• 4 Beer Tokens – good for a round (or two) in true Oktoberfest style1Token = Half Pour (0.25L / 8.5oz)- 2 Tokens = Full Pour (0.5L / 16.9oz)
• Commemorative 0.5L Bamberg Tankard to keep
• Full access to food, games, and entertainment

• Festival entry
• Access to food, games, and entertainment

Guest Breweries!Bierstadt Lagerhaus - Sante Adairius Rustic Ales - Hop Dogma - Humble Sea Brewing Co. - Urban Roots Brewing - Ghost Town Brewing - North Park Beer Company - Fruition Brewing - Highland Park Brewery - There Does Not Exist - Heater Allen - Gold Dot - Other Brother Beer Co. - Hops and Fog Brewing Co. - Living Häus - Peter B's - Wondrous Brewing - Green Cheek Beer Co. - Everywhere - Firestone Walker Brewing Company - Cellarmaker Brewing

Host or Publisher Alvarado Street Brewery