Altera Festival: Day 1 — The Summit
About this Event
Everyone's talking about AI. The people in this room are actually using it.
Day 1 of Altera Festival is The Summit, a full day built for brand leaders, executives, creative directors, legal teams, and innovation professionals navigating the commercial reality of generative media right now.
The Agenda:
9:00 AM — Welcome and Opening Remarks
9:15 AM — Going All In: How Hartmann Studios is Evolving with Generative Media
10:05 AM — The XMACHINA Playbook: Fast Experimentation in a Market Without Rules
10:40 AM — Ownership Isn't Optional: The Legal Roadmap for Generative Media
11:30 AM — Signal in the Noise: What Brands Get Wrong When Scaling Generative Media
12:15 PM — Lunch and Networking
1:15 PM — GenJam: Generating Visual Concepts for In-Meeting Alignment
2:30 PM — The New Unit Economics: Monetizing Generative Media in a Zero-Click World
3:00 PM — The Challenges of Generative Media at Enterprise Scale
3:40 PM — Are You Ready? The Roadmap to Generative Media Adoption
4:00 PM — Closing and Networking
Opening Night — June 16 at 7:00 PM Ambient Plus Studios | 520 Northside Dr SW, Atlanta, GA 30310 ATL ARt Awards presented by the City of Atlanta followed by BraveWave, a live EEG-powered immersive experience previously featured at Art Basel. Not included with Day 1 passes.
Tickets start at $199. Exclusive Track Add-On available on our website ONLY.
Where is it happening?
Event Location & Nearby Stays:
USD 214.19
