ALM On-Premise: Cellar Collective

An exclusive one-day event designed for on-premise venues looking to sharpen their edge.
About this Event

FREE EVENT. BOOK FOR YOU AND YOUR TEAM!

Each Option is 2 hours long or click a time to select the all day pass.

TASTINGS. NEW RANGES. LIMITED DEALS. MASTERCLASSES. DOOR PRIZES!

ALM On‑Premise: Cellar Collective is a one‑day wine showcase designed for those looking to elevate and premiumise their wine offering.

Meet leading wine suppliers, taste a curated selection of new and premium ranges, and gain practical insights to support confident wine‑list decisions.

9 FREE Masterclasses run by the experts behind the labels! Please feel free to book into as many Masterclasses as you would ike to attend.

LUCKY DOOR PRIZE!
Go in the draw to win a $1,000 ALM Account Credit
3 PRIZES UP FOR GRABS – TOTAL VALUE $3,000

How to enter: Register and be in attendance for your chance to win!

Our list of suppliers spans far and wide, and to give you a taste of the variety on offer, please find below the producers who will be showcasing their ranges:

Joval Wine Group, Treasury Collective, Penfolds, Vinarchy, Edgemill Wines, Vintage House Wine & Spirits, DiGiorgio Family Wines, Samuel Smith & Son, Corryton Burge, Brown Family Wine Group, Alepat Taylor, De Bortoli Wines, ALM Owned & Exclusive / IBP, Meditrina Beverages, Pure Wine Co, Mitchelton Wines, Pernod Ricard, and House Of Fine Wine.

Agenda

🕑: 09:10 AM - 09:30 AM
SESSIONS 1: Masterclass A - Stories Begin Here
Host: Sam Smith & Son

Info: At Yalumba, every bottle marks the beginning of connection — sparking conversations, shared moments and memories that linger long after the last glass. Our wines are crafted to draw you in; to make you feel part of something enduring, and to inspire you to share your own story. Let us take you on a journey. This is your opportunity to taste exceptional Museum Release wines, brought directly from our cellar to you. Perfectly showcased in Riedel glassware and complimented with arguably the world’s best water - Antipodes.

🕑: 09:50 AM - 10:10 AM
SESSIONS 1: Masterclass B - Devils Corner Expressions of Pinot Noir.
Host: Brown Family Wines

Info: Join Head Winemaker Tom Wallace and Wine Ambassador Andrew Harris for a masterclass exploring the distinct expressions of Pinot Noir shaped by Tasmania's East Coast.
Through a guided tasting, Tom and Andrew will examine how terroir, craftsmanship and winemaking philosophy influence the Devils Corner Pinot Noir portfolio, revealing how subtle decisions in the vineyard and winery create wines of individual character and style.
Served in Denver & Liley glassware, designed to enhance varietal expression and sensory detail, this session offers a deeper understanding of the provenance, quality and growing commercial relevance of Tasmanian Pinot Noir within premium wine programs.

🕑: 10:30 AM - 10:50 AM
SESSION 1: Masterclass C - Plumm Wine Glass Experience
Host: Joval Wines

Info: Join us for an express Plumm Wine Glass Experience and discover how using the right shape of wine glass can turn a good wine into a great one.
Designed and owned by a wine company, Plumm draws on more than 50 years of wine knowledge and collaboration with leading sommeliers and winemakers to create glassware that enhances every pour.
In this short tasting session, guests will explore how the shape of a glass can influence aroma, flavour and the overall tasting experience, featuring selected wines from Joval Wines, poured in Plumm glassware.

🕑: 11:40 AM - 12:00 PM
SESSION 2: Masterclass D - Celebrating 50 years of Petaluma
Host: Vinarchy

Info: Join us in celebrating 50 years of Petaluma.
Founded in 1976, Petaluma is built on a pioneering belief: that Australia’s greatest wines come from planting the right grape varieties in the most suitable regions. This philosophy has shaped a portfolio that expresses the unique character of the country’s leading wine regions. Regarded as a trailblazer of the modern Australian wine industry, Petaluma has earned a prestigious reputation, underpinned by decades of five-star accolades.
Today, a dedicated team of growers and winemakers continue this legacy with an uncompromising approach, combining intuition, precision and a relentless focus on quality. From Riesling in the Clare Valley to Cabernet in Coonawarra and Chardonnay in the Adelaide Hills, each wine reflects a deep respect for place. With meticulous attention to detail, Petaluma continues to set the benchmark for premium Australian wine now and into the future.

🕑: 12:20 PM - 12:40 PM
SESSION 2: Masterclass E - From Region To Revenue – Unlocking By The Glass Mar
Host: TWE

Info: This masterclass highlights premium wines from Australia’s top regions and looks at how they can be effectively sold by the glass. Through tasting and discussion, we’ll cover simple ways regional wines can add value to your wine list.

🕑: 01:00 PM - 01:20 PM
SESSION 2: Masterclass F - Small list BIG IMPACT. The art of designing a smart
Host: IBP

Info: Building a successful wine list isn’t about offering more wine — it’s about making smarter, more considered choices.
The workshop focuses on clearly defining your objectives, aligning the list with staff capability and venue capacity, and optimising the commercial impact. Attendees will leave with clear principles and actionable strategies to create a wine list that sells with confidence, communicates purpose, and works seamlessly within the realities of their venue.
About your host - Amanda brings over 20 years of hands‑-on experience across hospitality and the wine trade. Amanda has worked extensively with prestigious wine brands combining deep wine knowledge with strong commercial insight.

🕑: 02:10 PM - 02:30 PM
SESSION 3: Masterclass G - Italy: Familiar Styles, Better Balance
Host: Stuart Garrett, Account Manager, Alepat Taylor

Info: This mini masterclass explores why classic Italian wine styles continue to outperform expectations when quality, balance and drinkability are prioritised over taking the known option. Through five benchmark wines, we’ll compare familiar Australian and international reference points against Italian counterparts that often deliver greater complexity, food‑friendliness and value at the same price point.

Rather than focusing on obscure regions or inaccessible bottles, this tasting highlights wines that sit squarely in the premium everyday category, demonstrating how Italy consistently achieves harmony between ripeness, structure, acidity, and perfume. The session reframes Italy not as traditional or old‑world, but as practical, modern, and exceptionally relevant to today’s drinkers.

🕑: 02:50 PM - 03:10 PM
SESSION 3: Masterclass H - Angove McLaren Vale – ‘Winemaker for a day’
Host: Vintage House

Info: "Blend your own premium McLaren Vale Shiraz from three select sites to design your own ‘Medhyk Shiraz’
We will have three distinctive styles from the McLaren Vale – Sellicks Foothills, Willlunga and Blewitt Springs. Your challenge will be to design your own premium blend to be judged by your peers. Followed by; a tasting against our flagship McLaren Vale Shiraz – The Medhyk."

🕑: 03:30 PM - 03:50 PM
SESSION 3: Masterclass I - Premium Wines
Host: House of Fine Wine

Info: Join us for an exclusive Masterclass featuring Bollinger, one of Champagne’s most respected and renowned houses. Designed for hospitality and retail professionals, this session will provide valuable insights into Bollinger’s rich heritage, distinctive winemaking philosophy and premium market positioning. Taste through a curated selection of cuvées while exploring the unique characteristics that have made Bollinger a benchmark for quality and consistency. Gain practical knowledge and compelling brand stories to support staff training, customer engagement and premium Champagne sales.