AI-Powered Marketing Training in Sioux Falls, SD on Oct 03rd - 04th, 2024

Certificate: Course Completion Certificate

Language: English

Duration: 2 Days

Credits: 16 PDUs

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Course Description:

Explore the transformative potential of AI in marketing with this comprehensive course. From enhancing customer engagement to automating complex tasks, discover how AI technologies like ChatGPT, automation, and NLP are reshaping the marketing landscape.

Course Introduction:

Welcome to the AI-powered Marketing course, where innovation meets marketing strategy. In today's dynamic digital environment, AI isn't just a buzzword—it's a game-changer. This course dives deep into the evolution, benefits, and challenges of AI in marketing. You'll uncover practical insights into leveraging AI for social listening, email personalization, dynamic pricing, and more. Discover how tools like ChatGPT-3 & ChatGPT-4 revolutionize content creation, SEO, and PPC campaigns. Join us on a journey to explore the cutting-edge AI technologies reshaping both online and offline marketing ecosystems.

In today's digital landscape, leveraging AI in marketing has become indispensable for achieving superior results and efficiency. This course provides a comprehensive exploration of AI's role in transforming marketing practices, equipping participants with essential knowledge and practical insights.

Learning Objectives:

1. Understand AI in Marketing: Gain a foundational understanding of artificial intelligence (AI), its evolution in marketing, and its key benefits and challenges.

2. Application in Marketing Tasks: Explore how AI enhances various marketing tasks including social listening, email personalization, dynamic pricing, sentiment analysis, and media buying.

3. AI Technologies: Learn about advanced AI technologies such as automation, chatbots, natural language processing (NLP), robotic process automation (RPA), Metaverse, Augmented Reality (AR), and Virtual Reality (VR) and their applications in marketing.

4. ChatGPT for Marketing: Assess the usability and significance of ChatGPT-3 & ChatGPT-4 in tasks like content curation, SEO optimization, PPC campaigns, and copywriting.

5. Best AI Marketing Tools: Explore and evaluate top AI-powered marketing tools designed to automate and streamline promotional tasks.

6. Case Studies and Examples: Analyze real-world case studies and examples of successful AI implementations in marketing across various industries.

7. Integration Strategies: Develop strategies for integrating AI technologies into existing marketing workflows to improve efficiency and effectiveness.

8. Future Trends: Stay informed about emerging trends in AI and their potential impact on the future of marketing strategies and consumer engagement.

Course Content:

1. Understand basics about AI Marketing along with its evolution, benefits, process, statistics, trends, challenges, etc.

2. Analyze how marketers can use AI in multiple marketing tasks such as social listening, email personalization, dynamic pricing, sentiment analysis, media buying, etc.

3. Understand usage of AI technologies such as automation, chatbots, NLP, RPA, Metaverse, AR and VR in online and offline marketing ecosystem

4. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

5. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

6. Explore best AI Marketing Tools which can help marketers in automating and speeding their promotional tasks

Prerequisites:

● Basic Marketing Knowledge: A fundamental understanding of marketing principles and practices is recommended to grasp the strategic applications of AI in marketing.

● Digital Literacy: Familiarity with digital platforms, online marketing channels, and basic digital analytics will enhance comprehension of AI's role in modern marketing.

● Curiosity and Openness to Innovation: A willingness to explore new technologies and their potential impact on marketing strategies is essential, as AI continues to evolve rapidly.

● Technical Skills (Optional): While not mandatory, basic familiarity with software tools used in marketing, such as CRM systems or digital advertising platforms, may be beneficial.

Target Audience:

This course is ideal for:

Marketers: Professionals looking to enhance their marketing strategies through AI-driven automation and innovation.

Digital Strategists: Individuals interested in leveraging AI technologies to optimize digital marketing campaigns and customer interactions.

Business Owners: Entrepreneurs seeking to understand how AI can improve efficiency and effectiveness in marketing efforts.

Technology Enthusiasts: Individuals curious about the application of AI, automation, and advanced technologies in the marketing ecosystem.

Professionals in Related Fields: Anyone in roles involving customer engagement, content creation, SEO management, PPC campaigns, or digital transformation initiatives.

No prior experience with AI is required, making this course accessible to learners at various stages of their careers and industries.

This diverse audience ensures that participants gain practical insights and skills applicable to a wide range of marketing scenarios, from small businesses to large enterprises aiming to innovate their marketing strategies.

We also offer a variety of other courses:-

Course Description:

Unlock the power of Google AI to transform your business operations and stay ahead in the competitive market. This comprehensive course covers the fundamentals of Google AI, its applications across various industries, and practical steps to integrate AI tools into your business processes.

Key Learning Objectives:

• Understand the core principles and milestones of Google AI.
• Explore the diverse applications of Google AI across industries.
• Learn how to integrate Google Cloud AI and other AI tools into your business.
• Discover use case scenarios and success stories of businesses leveraging Google AI.
• Prepare your business for future AI developments with Google’s cutting-edge tools.

Course Description:

This course provides a comprehensive introduction to the exciting fields of Artificial Intelligence (AI) and Machine Learning (ML). Designed for students with varying levels of expertise, from beginners to those with some background in programming and mathematics, the course covers fundamental concepts, techniques, and applications of AI and ML.

Attendees will begin by exploring the foundational principles of AI, including its history, goals, and various approaches. They will gain an understanding of intelligent agents, problem-solving techniques, and the importance of knowledge representation. Emphasis will be placed on the ethical considerations surrounding AI development and deployment.

The course will then delve into the core concepts of Machine Learning, where students will learn about different types of learning algorithms, such as supervised, unsupervised, and reinforcement learning. Through hands-on exercises and projects, students will develop a practical understanding of how to apply these algorithms to real-world problems, including classification, regression, clustering, and reinforcement learning tasks.

Learning Objectives:

After the training, you will be able to:

• Describe Artificial Intelligence workloads and considerations
• Describe fundamental principles of machine learning
• Describe features of computer vision workloads
• Describe features of Natural Language Processing (NLP) workloads
• Describe features of conversational AI workload

Host or Publisher Mangates