AI-Powered Marketing Training in Fort Worth, TX on Oct 24th - 25th, 2024

Certificate: Course Completion Certificate

Language: English

Duration:2 Days

Credits: 16

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Course Description:

Explore the transformative potential of AI in marketing with this comprehensive course. From enhancing customer engagement to automating complex tasks, discover how AI technologies like ChatGPT, automation, and NLP are reshaping the marketing landscape.

Course Introduction:

Welcome to the AI-powered Marketing course, where innovation meets marketing strategy. In today's dynamic digital environment, AI isn't just a buzzword—it's a game-changer. This course dives deep into the evolution, benefits, and challenges of AI in marketing. You'll uncover practical insights into leveraging AI for social listening, email personalization, dynamic pricing, and more. Discover how tools like ChatGPT-3 & ChatGPT-4 revolutionize content creation, SEO, and PPC campaigns. Join us on a journey to explore the cutting-edge AI technologies reshaping both online and offline marketing ecosystems.

In today's digital landscape, leveraging AI in marketing has become indispensable for achieving superior results and efficiency. This course provides a comprehensive exploration of AI's role in transforming marketing practices, equipping participants with essential knowledge and practical insights.

Learning Objectives:

1. Understand AI in Marketing: Gain a foundational understanding of artificial intelligence (AI), its evolution in marketing, and its key benefits and challenges.

2. Application in Marketing Tasks: Explore how AI enhances various marketing tasks including social listening, email personalization, dynamic pricing, sentiment analysis, and media buying.

3. AI Technologies: Learn about advanced AI technologies such as automation, chatbots, natural language processing (NLP), robotic process automation (RPA), Metaverse, Augmented Reality (AR), and Virtual Reality (VR) and their applications in marketing.

4. ChatGPT for Marketing: Assess the usability and significance of ChatGPT-3 & ChatGPT-4 in tasks like content curation, SEO optimization, PPC campaigns, and copywriting.

5. Best AI Marketing Tools: Explore and evaluate top AI-powered marketing tools designed to automate and streamline promotional tasks.

6. Case Studies and Examples: Analyze real-world case studies and examples of successful AI implementations in marketing across various industries.

7. Integration Strategies: Develop strategies for integrating AI technologies into existing marketing workflows to improve efficiency and effectiveness.

8. Future Trends: Stay informed about emerging trends in AI and their potential impact on the future of marketing strategies and consumer engagement.

Course Content:

1. Understand basics about AI Marketing along with its evolution, benefits, process, statistics, trends, challenges, etc.

2. Analyze how marketers can use AI in multiple marketing tasks such as social listening, email personalization, dynamic pricing, sentiment analysis, media buying, etc.

3. Understand usage of AI technologies such as automation, chatbots, NLP, RPA, Metaverse, AR and VR in online and offline marketing ecosystem

4. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

5. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

6. Explore best AI Marketing Tools which can help marketers in automating and speeding their promotional tasks

Prerequisites:

● Basic Marketing Knowledge: A fundamental understanding of marketing principles and practices is recommended to grasp the strategic applications of AI in marketing.

● Digital Literacy: Familiarity with digital platforms, online marketing channels, and basic digital analytics will enhance comprehension of AI's role in modern marketing.

● Curiosity and Openness to Innovation: A willingness to explore new technologies and their potential impact on marketing strategies is essential, as AI continues to evolve rapidly.

● Technical Skills (Optional): While not mandatory, basic familiarity with software tools used in marketing, such as CRM systems or digital advertising platforms, may be beneficial.

Target Audience:

This course is ideal for:

Marketers: Professionals looking to enhance their marketing strategies through AI-driven automation and innovation.

Digital Strategists: Individuals interested in leveraging AI technologies to optimize digital marketing campaigns and customer interactions.

Business Owners: Entrepreneurs seeking to understand how AI can improve efficiency and effectiveness in marketing efforts.

Technology Enthusiasts: Individuals curious about the application of AI, automation, and advanced technologies in the marketing ecosystem.

Professionals in Related Fields: Anyone in roles involving customer engagement, content creation, SEO management, PPC campaigns, or digital transformation initiatives.

No prior experience with AI is required, making this course accessible to learners at various stages of their careers and industries.

This diverse audience ensures that participants gain practical insights and skills applicable to a wide range of marketing scenarios, from small businesses to large enterprises aiming to innovate their marketing strategies.

We also offer a variety of other courses:-

We all know an angry face when we see one. Anger is such a universal and powerful emotion that can make you physically and emotionally ill, sap your energy and poison your relationships or it can motivate you to make needed changes and add vitality to your life. This training program aims to help you adopt a more constructive attitude towards your anger and to more effectively manage anger in others as well. Practical activities and tools that will empower those who act out their anger in negative ways to gain better control of their anger and their lives and use it as a tool to motivate and empower them to affirm their integrity or boundaries. The program will encourage participants to look deep inside to explore the roots of their anger and present alternatives to the old ways of thinking and dealing with anger.

This interview skills training aims to give you the knowledge and skills required to improve your chances of having that positive job interview experience, and of course, to help you to get that all important promotion or a new job.

A by-product of this training is that the skills you learn are transferable and will help develop techniques that you can use for a variety of situations at work. This improvement in your communication skills and ability to ‘sell yourself’ will, in effect, help to open up career opportunities for you, whether you are actively looking for work or not.

The preparation for a job interview training is aimed at anyone who may be looking to improve their interview skills in order to seek a new role either within their current organization or as an external applicant.

In today’s professional world many things are seen as a “given”. Every individual is expected to perform above average in its area of expertise and it is given that they will excel in interpersonal skills, including presentation and communication skills. Unfortunately, this is not the norm. Presentations skills can be developed over time through practice and experience. However, without proper guidance and advice, anyone may develop wrongdoings that may unconsciously negatively impact the desired outcome; whether to entertain or educate the audience, or succeed in “selling” a specific idea or project.

According to a 1973 survey by the Sunday Times of London, 41% of people list public speaking as their biggest fear. Forget small spaces, darkness, and spiders, standing up in front of a crowd and talking is far more terrifying for most people. Through this workshop, your participants will become more confident and relaxed in front of an audience which will translate into a successful speaking event.

However, mastering this fear and getting comfortable speaking in public can be a great ego booster, not to mention a huge benefit to your career. The Public Speaking workshop will give participants some basic public speaking skills, including in-depth information on developing an engaging program and delivering their presentation with power.

Personal time management skills are essential for professional success in any workplace. Those who are able to successfully implement time management strategies are able to control their workload rather than spend each day in a frenzy of activity reacting to crisis after crisis – stress declines and personal productivity soars! These highly effective individuals are able to focus on the tasks with the greatest impact on them and their organization.

The Time Management workshop will cover strategies to help participants learn these crucial strategies. Your participants will be given a skill set that includes personal motivation, delegation skills, organization tools, and crisis management. We’ll cover all this and more during this workshop.

Workplace wellness is about organizations and individuals taking a proactive approach to ensuring the health and wellbeing of their workforce. By focusing on the wellness of employees, organizations can help prevent issues with mental and physical health, reducing stress levels and absenteeism, and ultimately improving performance. Raising awareness will help encourage people to take responsibility for their own health and wellbeing. Therefore, these training course materials are aimed at anyone that needs to develop a heightened awareness of workplace wellness for both the organization and themselves.

Communication Skills are the most highly valued skills in today’s business environment. Successful professionals who add value to their companies communicate clearly, accurately and effectively. Poor communication skills, on the other hand, restrict even the most talented professionals from getting ahead in the business world.

Communication Skills intensive is a cutting edge training program designed to help today’s business professionals take their communication skills and effectiveness to the next level. It immerses you into the most advanced and innovative communication techniques.

You will dive deep into all forms of verbal, non-verbal and written communication, and come out with a developed sense of personal communication style that will help you to connect with, communicate to, and inspire people around you.

The ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life.

This course focuses on effective negotiation techniques to be successful in different situations and with people holding different levels of power. The course evaluates how negotiations impact the organizations and ourselves. Reflect on the different outcomes that can be achieved through negotiation and understand which outcomes are acceptable for the intended objectives. Finally, participants reflect on the influencing process and how one can achieve things without having the authority or power.

Each module has been carefully selected based on the intake and skills gaps of the specific audience. After a brief introduction, participants are given 1 to 2 minutes to introduce themselves, practicing their presentation and communication skills (if the intake has included the requested video, this introduction will only be 1 minute).

This stress management training have been developed to helps you to identify the causes and effects of stress and to assist them in developing the skills required to manage stress in their own life.

Course Contents:

The word ‘stress’ is used to describe the physical and/or emotional response to the demands and pressures that modern living means we come under from time to time.

Stress can be a positive thing, which drives us on and helps us to grow, develop and be stimulated. However, when stress reaches a certain level, it can overcome a person’s ability to cope and can impact their physical and mental health.

The focus is on the positive things that they can do to make changes in their life which will reduce the impact that ”bad” stress places on them.

Workplace Diversity & Inclusion Training provides participants with a thorough understanding of their role in creating and promoting a safe and welcoming work environment for colleagues and customers. Ensuring that a corporate organization is aware of cultural and organizational bias can provide the foundation for a diverse and inclusive workplace. Employers have a responsibility to create and promote a diverse and inclusive workplace, but what’s more, there is strong evidence to suggest that workplaces that not only participate in, but adopt and encourage diverse and inclusive workplaces have better economic standing and revenue. It behooves an organization to train employees to create and promote, foster and encourage a diverse and inclusive workplace.

Packed with fun, hands-on activities, this two-day program will help you teach your class four core management fundamentals that are essential for each new line manager and supervisor. From setting clear objectives to monitoring performance to motivating your team, situational leadership and more, the program helps you teach key management concepts with a fun practice activity in each module to help you apply the concepts learned in a fun interactive manner. Additionally, as a wrap-up, participants get to practice what was learned in a skill practice role play activity as a practical review.

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