AI-Powered Digital Media Planning Masterclass: 1 Day Course in Canberra

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

For more information on venue address, reach out to "[email protected]"

Duration: 1 Full Day (8 Hours)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, snacks, and beverages will be provided during the session

If you would like weekend training sessions, kindly reach out to us at [email protected] for availability and scheduling.

Course Overview

Modern marketing success depends on strategic media planning, audience intelligence, and AI-powered marketing insights. This practical one-day masterclass helps professionals understand how organizations use AI, digital media strategies, and customer insights to create smarter campaigns, improve targeting, and achieve stronger marketing performance.

Through practical activities, campaign discussions, and real-world marketing scenarios, participants will learn how to:

• Build structured digital media plans
• Improve audience targeting strategies
• Apply AI tools in campaign workflows
• Optimize campaign performance and budgets
• Measure marketing results using analytics and insights

This interactive workshop is ideal for professionals looking to strengthen modern digital marketing and AI-powered media planning capabilities in today’s competitive business environment.

By the end of this course, you will be able to:

• Understand how AI is transforming modern digital marketing
• Create structured and goal-oriented media plans
• Identify and target audience segments effectively
• Use AI tools to improve marketing workflows and productivity
• Develop audience-focused digital campaign strategies
• Measure and optimize campaign performance using marketing insights
• Build integrated AI-powered media planning strategies confidently

Target Audience

• Digital marketing professionals
• Entrepreneurs and business owners
• Marketing executives and coordinators
• Social media and content professionals
• Freelancers and consultants
• Marketing students and beginners

Why This Training Matters Today

Modern marketing environments are evolving rapidly due to AI transformation, changing customer behavior, increasing digital competition, and growing demand for data-driven marketing strategies. Organizations are increasingly investing in AI-powered media planning, audience targeting, and campaign optimization to improve marketing performance and customer engagement.

This training helps professionals understand:

• AI-powered marketing strategies
• Smarter audience targeting approaches
• Campaign optimization techniques
• Data-driven marketing decision-making

Professionals with strategic media planning and AI-assisted marketing skills are becoming increasingly valuable across industries.

Benefits for Individuals

Participants attending this workshop will gain practical digital marketing and AI-powered media planning skills that can be applied immediately in professional environments.

Individual Benefits

• Improve digital marketing and media planning capabilities
• Strengthen AI-powered marketing knowledge
• Build practical audience targeting and campaign planning skills
• Improve campaign optimization and analytics understanding
• Support career growth in digital marketing and advertising roles

Benefits for Organizations

Organizations implementing AI-powered media planning and digital marketing strategies can benefit through:

• Improved marketing performance and campaign efficiency
• Better audience targeting and customer engagement
• Stronger ROI and campaign optimization outcomes
• Improved data-driven marketing decision-making
• Enhanced brand visibility and business growth opportunities

©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.

Looking to Strengthen Your Team’s Digital Marketing Strategy?

This course is also available as a customized in-house training program for organizations looking to strengthen digital marketing, media planning, campaign optimization, and AI-powered marketing capabilities.

The training can be tailored to align with organizational objectives, marketing priorities, industry requirements, and team experience levels. Customized campaign exercises, practical activities, and industry-specific marketing scenarios can be included to create a more relevant and application-focused learning experience for teams.

Flexible corporate training options are available for organizations of all sizes.

Contact us today to schedule a customized in-house, face-to-face session: [email protected]

Practical Implementation

This workshop focuses on practical application, helping participants apply AI-powered media planning and campaign optimization strategies in professional environments.

Participants will learn how to:

• Create structured digital media plans
• Identify and target audience segments effectively
• Use AI tools to support marketing workflows
• Improve campaign performance using analytics and insights
• Optimize marketing strategies for better ROI

The session includes practical activities, campaign discussions, and real-world marketing examples to support hands-on learning.

Recommended Course

• Social Media Ads Bootcamp
• Social Media Graphics Design – Basics
• AI for Business
• AI in Education
• AI-Enabled Digital Marketing and Leadership - Basics

Info: • Understanding AI in modern marketing
• Emerging digital marketing trends
• AI-driven customer engagement
• Activity

Info: • Understanding media planning fundamentals
• Components of a successful media strategy
• Aligning campaigns with business goals
• Activity

Info: • Building customer personas
• Audience segmentation strategies
• Understanding customer behavior and interests
• Activity

Info: • AI tools for marketing workflows
• AI-assisted content and messaging creation
• Improving campaign efficiency with AI
• Activity

Info: • Setting measurable campaign objectives
• Understanding KPIs and campaign success indicators
• Tracking digital marketing performance
• Activity

Info: • Choosing the right digital marketing channels
• Cross-platform campaign planning
• Balancing organic and paid media strategies
• Activity

Info: • Creating audience-focused messaging
• Personalization using AI-driven insights
• Improving engagement through targeted communication
• Activity

Info: • Understanding media budgeting strategies
• Optimizing campaigns using performance data
• Improving ROI through strategic adjustments
• Activity

Info: • Building a complete digital media plan
• Integrating AI into campaign strategy
• Presenting and refining campaign ideas
• Activity

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher MG Aussie