AI-Maggedon: Managing Reputation and Cyber Risks Posed by AI in 2026
About this Event
AI is rapidly reshaping how we engage stakeholders, protect reputation, and deliver strategic communication, and it’s moving faster than most governance frameworks can keep up. This practical session will be led by Ruth Callaghan, Purple’s Chief Innovation Officer, and will help you understand what’s changing, what’s possible now, and how to apply AI confidently while safeguarding trust and credibility.
In this masterclass, we will explore:
- How AI is changing stakeholder engagement, reputation management and strategic communications
- Real-world applications you can take back to work immediately
- Governance considerations: where AI fits (and where it shouldn’t)
- Ethical risks and how to protect trust, credibility and your organisation’s reputation
Date: Wednesday 15 July
Time: 5.30pm - 8.00pm
Venue: The Exchange Tower, Level 8, 2 The Esplanade, Perth, Western Australia
Please bring: Your laptop or mobile device, with access to an AI tool (e.g. CoPilot, ChatGPT, Claude). Wifi will be available at the venue
Tickets: $50 +BF members / $70 + BF non-members | IABC members bring a guest for free
About our Event Sponsor, Purple
Purple is an award-winning strategic communications agency, providing high-quality and personalised advice. They are leaders in resources, property, energy, education and agriculture, and have experts across corporate communications, crisis management, media engagement, government, investor, stakeholder relations, branding, digital strategy and design. Their insights come from a place of real-world experience and a deep understanding of business, government and communications. As a trusted communications marketing company, they work with clients from across Australia and around the world.
Secure your place and be part of the conversation shaping the future of internal communications.
#CreateConnection #IABCWA
Agenda
🕑: 05:30 PM - 06:00 PM
Registration and pre-event networking, drinks and canapes
🕑: 06:00 PM - 07:30 PM
AI Masterclass with Ruth, including Q&A
🕑: 07:30 PM - 08:00 PM
Post-event networking, drinks and canapes
Where is it happening?
Event Location & Nearby Stays:
AUD 27.78 to AUD 75.43
