AI in Marketing

Please note this training opportunity is exclusive to LeedsBID levy paying businesses only.

This 1-day course is designed for marketers who want to stay ahead of the curve by learning how to harness the power of generative AI. Through interactive exercises and real-world case studies, you’ll gain the knowledge and practical skills to use generative AI tools such as ChatGPT, Google Gemini, and DALL·E to streamline your marketing, boost creativity, and extract valuable customer insights.

By the end of the course, participants will have gained knowledge on:

• How generative AI works and its applications in marketing
• Practical prompt-writing techniques to maximize results
• Personalising marketing campaigns and content at scale
• Creating high-impact headlines, SEO content, and email copy
• Brainstorming ideas and generating engaging social media content
• Customising tone, voice, and style to match your brand identity
• Exploring the capabilities of ChatGPT-4, including how to build your own GPTs
• Key privacy, copyright, and ethical considerations when using AI tools

Whether you're curious about AI or looking to immediately implement it in your work, this course gives you both the foundation and the tools to transform your marketing campaigns.

No prior AI knowledge is required—just a basic understanding of marketing principles.

If you would like more information regarding this course or if you are unsure whether you work for a levy paying business, please contact [email protected]

Please note that due to the listed status of our building, there is no lift access available - we apologise for any inconvenience this may cause

Host or Publisher The Engine Room @ LeedsBID