AI in Action: Tracking and Improving Marketing ROI

Facilitator

Matt Wenger - Lead Generation & Direct Mail Specialist

Summary

Advertising is one of the biggest investments small businesses and nonprofits make-but it’s often hard to know what’s truly paying off. In this interactive workshop, you’ll learn how to leverage AI to track your advertising spend, measure ROI, and understand which campaigns deliver the most impact.

Participants will explore practical examples, walk through easy-to-use tools, and leave with strategies they can apply right away to stretch their marketing budgets further. Whether you’re running digital ads on a shoestring or trying to make the most of limited resources, this session will give you the confidence and clarity to make every dollar count.

Key Takeaway

• Discover simple, low-cost ways to measure marketing ROI.
• Learn to leverage AI for more effective campaigns.
• Gain confidence in making data-driven decisions—without needing a tech background.
• Identify ways to stretch your marketing budget for greater impact.

Please reach out to [email protected] if you have any questions.

Host or Publisher Innovation Connector, Inc.