AI in Action: Prudential’s Marketing Transformation

Marketing is undergoing rapid transformation—and Prudential is proving that AI can drive real, measurable impact. Meet the Prudential team and hear how a 150-year-old financial services leader reimagined its marketing function with AI—while navigating the challenges of regulation, scale, and culture change.

This session is not about theory or future speculation. It’s about how a leading financial institution used AI to improve customer engagement, accelerate content creation, and deliver measurable business results.

What you’ll learn:

• How Prudential built internal buy-in and addressed compliance concerns
• The AI use cases that delivered immediate value for marketers and customers
• How Prudential boosted speed to market by 70% and expanded creative team capacity by 40% through AI-infused workflows

More event details here.

** Registration will close November 11th! Confirmed attendees: please be on the lookout for informational messaging **

• Each registrant must enter their name as it appears on their photo identification.
  Discounts & promotional offers cannot be applied retroactively to pre-existing orders.

• Event attendees must bring IDs, registrations are non-transferable, no walk-ins allowed.
• Security bag screening is required | No luggage or oversized bags are permitted in the building.

BONUS: Attend this event and receive a $100 Gift Card from our Sponsor, OLEADA!

Thank you to our Event Sponsor:

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Host or Publisher American Marketing Association New York (AMA New York)