AI in 2025 – Practical Look at the AI Tech Stack & How to Scale Use

This session will help marketing and businesses move from using disparate Generative AI applications to scaling AI use and innovation across the enterprise, leading to true transformation that:

1. Aligns with the company’s strategic vision
2. Delivers unparalleled value to your audience
3. Differentiates from competitors through innovation
4. Empowers staff with clear career evolution opportunities

AI in 2025 will require a shift from the "test-and-learn" phase with tools like ChatGPT, MidJourney, and Co-Pilot to establishing processes and controls that scale adoption responsibly and effectively. To achieve this, businesses must ensure consistent criteria for technology approval, governance, and innovation while driving measurable outcomes across departments.

Key Topics:

• Building a Strong AI Foundation: Governance, Compliance & Trust: We'll discuss the fundamental elements every business should have in place to scale AI responsibly, including the importance of governance, compliance, and responsible AI use policies to protect customer and client data.
• Evaluating & Testing Tools: How do you know which apps to pick in an ever growing sea of solutions and change.
• Proving the Value: AI-Driven Metrics & ROI You Can’t Ignore: As marketers, understanding AI’s contribution to your business means expanding your KPI framework. We’ll introduce new AI-driven metrics for eDiciency, customer satisfaction, and ROI. AI can also serve as a predictive tool, allowing marketers to anticipate customer needs, forecast campaign outcomes, and stay ahead of trends.
• Avoiding AI Traps: Overcoming Common Pitfalls to Scale ERectively: We’ll cover the common pitfalls businesses fall into, such as failing to establish clear processes, underestimating the need for collaboration, or not securing leadership buy-in, which slows down adoption and scale. Understanding these blockers will help your team accelerate the digital transformation and innovation journey.

This session will prepare marketing leaders to take the next steps in AI adoption, ensuring that AI is not only a tool for enhancing customer engagement but also a driver for enterprise-wide innovation and success in 2025 and beyond

Speakers:

Tessa Burg, CTO Mod Op

Tessa Burg is Chief Technology Officer and host of the Leader Generation podcast at Mod Op, a full-service marketing communications agency. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestle, Anlene, Moen and many more. She has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she leads Mod Ops Technology, Innovation and AI Transformation teams and initiatives.

Philip Congello, EVP LAM Design/Mod Op

Philip Congello is Executive Vice President, Client Success at LAM/Mod Op, a full-service marketing communications agency that combines creativity with the precision of data and the latest AI/ML technology to give clients an unfair advantage. Philip leads the agency’s Packaging Design and Brand Activation teams, bringing 20+ years of experience managing domestic and international client engagements including Reckitt Health, Reckitt Hygiene, Duracell, Tsingtao Brewery, Haleon and more. Philip’s unwavering focus is on client success, utilizing Mod Op’s strategic, creative, and tech services to deliver best-in-class creative solutions.

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Barry Williams, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org

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