AI Governance in CX: From Output to Business Impact
Schedule
Wed, 17 Jun, 2026 at 06:00 pm
UTC+07:00Location
The PARQ 5th Floor (East Wing), Ratchadaphisek Road, Khlong Toei Sub-District, Khlong Toei District, Bangkok, Thailand, Bangkok 10110 | Nana Plaza, BR
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AI has made building cheap. It has not made building the right thing easy. Learn how to govern CX delivery for real business impact.THE INSIGHT: AI HAS REMOVED THE COST OF PRODUCTION. IT HAS NOT REMOVED THE COST OF GETTING IT WRONG.
Most product and technology teams have adopted AI in some form. Most are producing more than they were a year ago.
And yet, the quality gap between companies is widening, not closing. More output. Less signal. Roadmaps misaligned to actual business objectives. AI-generated work that looks finished but does not move the metrics that matter.
This is not a tooling problem. It is an execution and governance problem. The organizations getting real value from AI are not the ones with the best models or the most tools. They are the ones that have built the systems, the discipline, and the governance to control what AI produces and how it connects to business outcomes.
This session is about how to build that.
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THE PROBLEM MOST ORGANIZATIONS ARE NOT TALKING ABOUT
The dominant conversation about AI in product and CX is still focused on capability. That conversation is largely settled. The harder conversation is about what breaks when AI scales inside an organization without the right execution systems in place.
Teams can now ship in days what used to take months. Without outcome governance, they are shipping the wrong things faster and discovering it later at greater cost. AI-generated output proliferates without evaluation systems. Functions stay siloed while AI requires them to operate as a single integrated system. Mistakes compound. Drift from original business intent accelerates.
This session is about how to rebuild the execution and governance layer that makes AI delivery actually work.
In this session we will cover:
→ Shifting from output-driven delivery to outcome-governed execution
→ Preventing AI slop through structured governance, not design preference
→ What governed AI-enabled product and design workflows look like in practice
→ When a skill is enough, when you need an agent, and when an orchestrator makes sense
→ How product analytics closes the outcome loop and keeps delivery honest
→ How enterprise organizations are embedding AI into governed delivery systems
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THE SPEAKERS
Jeremie Tisseau | Chief Design Officer, Seven Peaks Software Jeremie has 20 years of experience delivering digital products for enterprises across Southeast Asia, including Mastercard, Agoda, Prudential, TTB, SCB, and J.P. Morgan. He will cover what governed, outcome-oriented AI-enabled delivery looks like from the product and CX side — connecting business objectives to the execution systems that reliably produce them.
Andy Watts | Head of Design, Seven Peaks Software Andy leads product design at Seven Peaks and has spent the past 18 months rebuilding the team's discovery and delivery workflows around AI. He will walk through what changed in practice: the governance model, the evaluation structure, the tooling, and the lessons from applying this on real enterprise engagements.
Third speaker to be confirmed [Coming soon]
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WHO SHOULD ATTEND
This event is designed for business leaders and senior practitioners responsible for product direction, digital delivery, and customer experience outcomes — particularly those navigating how to extract measurable business value from AI investment at scale.
The content is pitched at the level of decision and investment. It assumes familiarity with digital product delivery. It does not assume technical AI expertise.
Relevant roles include: Chief Digital Officer, Chief Product Officer, Chief Technology Officer, VP Product, VP Design, VP Engineering, Head of Digital, Head of CX, Head of Product, Head of Design, Product Director, and senior leaders in digital strategy, product management, and technology governance.
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Where is it happening?
The PARQ 5th Floor (East Wing), Ratchadaphisek Road, Khlong Toei Sub-District, Khlong Toei District, Bangkok, Thailand, Bangkok 10110, เซเว่นอีเลฟเว่น, แยก คลองเตย, คลองเตย, กรุงเทพมหานคร, กรุงเทพมหานคร 10110, ประเทศไทย, Nana Plaza, ThailandEvent Location & Nearby Stays:
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