AI for CPG Summit

📍 Denver, CO | 🗓️ Tuesday, August 19th | 🕘 8:30 AM – 4:00 PM

Join us in Denver for a high-impact, one-day event designed to help natural CPG marketers cut through the AI noise and focus on what matters most: practical, brand-relevant adoption. You’ll hear from leading AI specialists, explore real use cases, and get your questions answered in dynamic roundtable discussions. Whether you're just getting started or looking to scale your team’s AI strategy, this is your chance to learn, connect, and take action.

Included with Your Ticket:

✅ 1:1 access to instructors and guest experts

✅ Lunch, coffee, and snacks

✅ Access to follow-up templates and planning tools

8:30 - Opening Remarks by Ted Ning, Founder of Forum for Naturals

9:00 - The AI Landscape – What Marketers Need to Know Now by Summer DuBios, Head of Operations & Innovations, Public Label

Kick off the day with a high-level, brand-relevant overview of where AI stands today—and where it’s headed next. This keynote will explore the current capabilities of tools like ChatGPT, GPT-4o, and emerging AI features from platforms like Google, Shopify, and Microsoft, with a special focus on what's most actionable for marketers.

You'll gain a clear understanding of the evolving AI ecosystem, recent launches that are transforming the way we work, and key opportunities (and limitations) to keep on your radar as a CPG brand leader.

9:30 - Panel Discussion - AI Essentials Panel: What Marketers Need to Know Now

In this fast-moving panel session, three top AI experts will share their perspectives on what CPG marketers need to understand—and act on—right now. From foundational tools like ChatGPT and Shopify Magic to the future of personalized automation and content ops, this conversation will cover:

• What “AI-ready” really means for brand teams
• The key trends reshaping marketing workflows and consumer discovery
• How to filter signal from noise—and stay ahead as tools evolve

You will get lightning insights, tactical takeaways, and a lively discussion designed to help marketers focus on what matters most today and tomorrow.

10:00 - Break

10:15 - Clarity‑Powered AI Strategy with Kerry Fitzmaurice

Step into an actionable AI branding session with Kerry Fitzmaurice—fractional CMO, agency growth strategist, and creator of *The Clarity Engine*. Kerry brings real-world experience in building and scaling brands—utilizing AI daily not as a gimmick, but as a force multiplier to sharpen messaging, streamline decisions, and elevate go-to-market strategies.

11:00 - AI in Action with Crystal Black

Join Crystal Black—COO/CMO, RevOps leader, and AI advisor to high-growth startups—for a grounded conversation on real-world AI adoption. Drawing on her strong marketing and operations background, Crystal will share actual use cases (not theory) and the measurable outcomes they’re delivering

11:45 - Lunch (Included)

12:30 - Moneyball Marketing using AI by Diego Norris, Founder of Marketing Engine

Join Diego Norris, founder of Marketing Engine and former CMO of Gimme Seaweed, for a deep dive into building the unified, AI-powered marketing platform every CPG brand deserves. Drawing on his decades of experience—from Fortune 500s to scaling natural brands—Diego will explore how Marketing Engine solves fragmented data, tracks ROI in real time, and reallocates ad spend dynamically. Think Moneyball for marketers: a practical, measurable way to harness AI and automation to drive smarter campaigns and elevate brand growth.

1:15 - AI-Powered Search and What it Means for Digital Marketing by Chuck Aikens, Founder of Tymoo

As consumer behavior shifts and AI becomes the first stop in the search journey, the rules of digital marketing are being rewritten. In this keynote, you'll learn how tools like ChatGPT, Perplexity, and Google SGE are reshaping product discovery—and what that means for your brand’s visibility, content strategy, and competitive positioning.

Led by AI search expert Chuck Aikens, this session will explore how marketers can adapt to AI-driven search, enhance brand relevance in LLM responses, and prepare for a future where traditional SEO is no longer the sole focus.

2:00 - Break

2:30 - Expert Roundtables: Ask, Apply, and Go Deeper

After a full day of insights, this session gives you direct access to the experts. Previous speakers and panelists will each host a dedicated table focused on their area of AI expertise—from content workflows and data automation to search optimization and prompt strategy.

You’ll rotate through three 20-minute table discussions, where you can ask follow-up questions, get hands-on guidance, and hear how other marketers are applying AI in real time. It’s your chance to move from inspiration to implementation—with expert input tailored to your brand’s needs.

3:30 - Closing Remarks

4:00 - Happy Hour / Socializing

About the Organizers:

(FFN) is an invite-only community specifically for senior marketing and sustainability leaders within established natural product brands, typically those with annual revenues exceeding $20 million. Our members are decision-makers, actively committed to their brand's purpose, and dedicated to sharing experiences, strategies, and staying ahead of industry trends. FFN fosters a unique environment of purpose, collaboration, and intentionality.

Our Mission: To help brands grow collaboratively and intentionally, solidifying FFN as a pivotal hub for innovation and collaboration in the natural CPG sector.

Host or Publisher LOHAS Group