AI-Enabled Digital Marketing & Leadership Workshop | Detroit, MI
About this Event
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About the Course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages provided during the session
If you would like weekend training sessions, kindly reach out to us at [email protected] for availability and scheduling.
Course Overview:
This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.
Key Takeaways:
By the end of this training, you will be able to:
● Understand how AI is transforming marketing workflows
● Use AI tools to increase efficiency and creative output
● Make informed, data-driven marketing decisions
● Design customer-centric personalization strategies
● Lead digital teams with clarity and confidence
● Build a realistic AI adoption and leadership development plan
Why This Course Matters Today
Artificial Intelligence is transforming the way organizations plan campaigns, engage customers, analyze data, and drive business growth. As AI becomes an essential part of modern marketing, professionals need more than technical awareness they need the ability to apply AI strategically while leading teams through digital transformation. This course equips participants with practical AI skills, data-driven decision-making techniques, and leadership capabilities to improve marketing performance, foster innovation, and confidently navigate the evolving digital landscape.
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Bring This Training to Your Organization
Equip your marketing and business teams with the practical AI and leadership skills needed to succeed in today's digital landscape. This customized, instructor-led workshop can be delivered onsite or virtually and tailored to your organization's goals, industry, and marketing challenges. Participants will learn how to leverage AI for content creation, campaign optimization, customer engagement, and data-driven decision-making while developing the leadership capabilities to drive innovation, manage change, and lead high-performing digital teams.
📧 Contact us today to schedule a customized in-house session: [email protected]
Agenda
Module 1: Understanding AI in Modern Marketing
Info: ● What AI can and cannot do in marketing
● Trends shaping digital customer behavior
● The shift from manual execution to assisted intelligence
● Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
Info: ● AI for research, content creation, and messaging
● Streamlining campaign planning and reporting
● Improving daily marketing efficiency
● Activity
Module 3: Customer Experience & Personalization
Info: ● Using AI to segment and personalize communication
● Enhancing engagement through adaptive content
● Creating consistent multi-channel experience
● Role Play
Module 4: Data-Driven Marketing & Decision Making
Info: ● Turning marketing data into actionable insights
● Measuring campaign performance intelligently
● Predictive thinking and optimization loops
● Case Study
Module 5: Marketing Automation & Scaling Strategies
Info: ● Automating repetitive marketing workflows
● Reducing manual tasks and improving speed-to-market
● When automation supports vs. harms customer experience
● Simulation
Module 6: Digital Leadership & Team Enablement
Info: ● Guiding teams through AI adoption and workflow change
● Building digital confidence and collaboration
● Encouraging innovation and responsible use
● Group Brainstorm Activity
Module 7: Strategic Action Planning
Info: ● Identifying high-impact AI opportunities in your organization
● Setting realistic next steps for adoption
● Creating metrics for improvement and leadership growth
● Action Plan Review
Where is it happening?
Event Location & Nearby Stays:
USD 726.65 to USD 1141.45
