AI: A Business Briefing for CEOs and Owners
About this Event
This is a working Business Briefing about AI for CEOs and Business Owners.
Join us at the in Holland, MI, for a practical, executive-level workshop on AI in business. You’ll learn how other CEOs, presidents and business owners are using AI to innovate, where AI can create real value, and how to avoid critical mistakes in implementation.
Together we will think through what AI means for our businesses and what next steps make sense now.
PLEASE NOTE: This briefing is designed for CEOs, presidents and owners. It is not intended for technical experts or technology team members.
This is not a pitch for (or against) any AI tools, technology partners, or for .
Our goal is to shed some light on the mystery of AI and how literally every business will feel its impact, one way or another.
Join us for an honest discussion, simple exploration and raw Q&A about mistakes made - and how to avoid them.
You do not need a laptop, nor an AI account.
But please bring a business challenge you are comfortable discussing (without confidential details).
If you are a business owner, president or CEO, please join us on October 30 at 8:30AM at the in Holland, MI.
AI: A Business Briefing for CEOs and Business Owners
To learn more, contact Bruce Hanson, C12 Chair, [email protected], 616.422.5940.
Agenda
🕑: 08:30 AM - 09:00 AM
Guest Arrival and Networking
Info: Coffee, tea, and time to connect with other CEOs and owners before we begin. Come a little early if you can. Some of the best conversations happen before the program starts.
🕑: 09:00 AM - 09:05 AM
Welcome
Host: Bruce Hanson, C12 Business Forums Chair
Info: A brief welcome, what we’re here to accomplish, and why the room is intentionally made up of CEOs and owners. We’ll set the stage for the morning and the value of being in the room with peers.
🕑: 09:05 AM - 09:30 AM
How Business Leaders Are Actually Using AI
Host: Rick Arnold, CEO, Broadview Product Development
Info: A practical look at how AI is already being used inside businesses today, what’s working, what’s not, and what leaders are learning along the way. Bruce will help frame the leadership questions, while Rick and Michael share real examples from their companies and what they’ve learned firsthand.
🕑: 09:30 AM - 10:00 AM
Live AI Workshop
Host: Rick Arnold, CEO, Broadview Product Development
Info: We’ll take a real business challenge from someone in the room and work through it live. You’ll see how better context, better questions, and better judgment can dramatically change the result.
🕑: 10:00 AM - 10:25 AM
Q & A and Open Discussion
Host: Panel
Info: The floor is yours. Bring the practical questions, the hard questions, and the things you’re still unsure about. The goal is an honest conversation, not AI hype.
🕑: 10:25 AM - 10:30 AM
Before You Go
Host: Bruce Hanson, C12 Business Forums Chair
Info: A few practical next steps to help you put the morning to work.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
