Agent Advantage

Week 1

• Business planning
• Lead generation
• Identifying A, B, C, D
• Creating warm and hot lists
• Command CSV file shared
• Homework: Complete Business plan | Complete CSV command file and import

Week 2

• Command Overview
• Tagging
• Smartplans
• E-cards
• Homework: Identify smartplans and copy | add all contacts onto a smartplan | Update social media

Week 3

• Buyer process
• Understanding psychology of buyers
• Review of C.IS/ Consumer notice, Buyers agency, and all forms
• Homework: Review all buyer docs | Define your buyer process

Week 4

• MLS/ Showing time/ Sentri-Lock overview
• Arranging showings
• Basics of hosting an open house
• Homework: Set up an auto search on the MLS for a client or yourself | Schedule to either sit or shadow an agents open house

Week 5

• Agreement of Sale
• Inspections
• Negotiations
• Other addenda; short sale addendum, settlement contingency, sale contingency, escalation clauses
• Homework: Complete a buyer contract & AOS

Week 6

• Pre-listing consultations
• Pricing strategies and CMAs
• Homework: Pre-listing consultations | Pricing strategies and CMAs

Week 7

• Listing Consultation
• Listing contract overview
• Homework: Prepare a listing contract

Week 8

• Entering a listing into the MLS
• Market center basics
• Command Opportunities

Host or Publisher Keller Williams Brandywine Valley