After5Chicago - The Taylor Swift Effect: Redefining Sports Marketing

Unpack the powerful intersection of celebrity, sports, and marketing in today's entertainment.
About this Event

A Conversation on Fandom, Branding, and the Future of Sports Marketing

What happens when a celebrity becomes part of the gameday experience?

Join a sports and entertainment marketing professional forThe Taylor Swift Effect: Redefining Sports Marketing to learn how celebrities are reshaping the future of sports marketing. This session will examine how celebrity influence at sporting events drives new audience growth, sparks social media conversations, and creates opportunities for brands, leagues, and teams to connect with fans in new ways.

Through examples from the NFL, NBA, and beyond, attendees will discover how fashion, beauty, and pop culture are transforming the modern fan experience. Walk away with a deeper understanding of how sports and entertainment continue to merge, and what this evolution means for the future of marketing, partnerships, and fan engagement.

Don't miss this chance to connect with your After5Society.

About the Speaker:

Taylor Washington is a sports and entertainment marketing professional, content creator, and Founder & Host of the HerWinningWayz Podcast, an interview based platform combining sports, entertainment, and self-care. Taylor’s background spans leading organizations including Michigan State Athletics, Big Ten Network, ESPN, FOX Sports, NCAA, FOX Corporation, and NBCUniversal, where she has supported impactful campaigns and partnerships for industries such as sports, CPG, automotive, insurance, food, and retail.Combining a passion for storytelling with a results driven marketing mindset, Taylor creates content focused on industry insights, career growth, and opportunities while helping make the business of sports more accessible. Through her corporate experience and personal brand, she continues to inspire the next generation of marketers and highlight the evolving intersection of sports, culture, and entertainment.

Good to know before you come:

• Exact bar location will be disclosed in your confirmation email
• Arrive early to grab a drink and get settled
• The speaker portion lasts 1 hour, with optional time to stay and socialize afterward
• This is a participatory event
• Seating is limited to keep the experience intimate

Agenda

🕑: 06:30 PM - 07:00 PM
Doors Open & Drinks Flow

Info: Arrive early to grab a drink, settle in, and enjoy the atmosphere. Early birds get the best seats and a head start on mingling!

🕑: 07:00 PM - 08:00 PM
Guided Experience / Talk

Info: Dive into an engaging, interactive session with our speaker. Participate, observe, or simply soak it all in - it's your experience to enjoy.

🕑: 08:00 PM - 08:30 PM
Social Time & Connection

Info: Stick around to chat with fellow attendees, swap ideas, or just relax with a drink. Great conversations often happen after the main event!