Advocacy: Using Your Voice to Shape the Future of Your Business

As small business owners, we often focus on serving customers, managing operations, and growing our companies—but decisions made at the local, state, and federal levels can significantly impact our success. The good news? You don't have to be a politician or policy expert to make a difference.

Join Elle Patout, NAWBO National Director of Advocacy and Public Relations and a respected advocate for small businesses, for an engaging and informative session designed specifically for entrepreneurs and business leaders who are new to advocacy. Learn how public policy affects your business, why your voice matters, and simple ways to engage with elected officials and decision-makers to help create a stronger business environment.

In this beginner-friendly presentation, you'll discover:

• What advocacy is—and what it isn't
• How legislation and public policy impact small businesses
• The difference between advocacy and lobbying
• Practical ways to build relationships with policymakers
• How to effectively share your business story
• Easy first steps to becoming an advocate for your business and community
• Opportunities to get involved through NAWBO and other business organizations

Whether you're a seasoned entrepreneur or just starting your business journey, this session will equip you with the knowledge and confidence to become a more informed and influential leader.