Adapt or Fall Behind: Leveraging Google AI Overviews for Success

Since OpenAI launched ChatGPT, a generative AI chatbot and virtual assistant that creates human-like conversations, in November of 2022, Google had to up its game and follow suit.

Shortly after ChatGPT launched, the search giant unleashed Google Gemini (initially launched as Google Bard), its most capable AI model. Gemini is now seamlessly integrated across Google Cloud, Google Workspace, and many other Google products. According to the search engine giant, its powerful AI technology helps Google users accomplish more in less time.

On May 14, 2024, at Google I/O, Google’s annual developer conference, the company announced that AI Answers are going live immediately in the United States. The new search feature will be launched gradually in global markets. AI Overviews, which puts summaries of popular answers to questions on top of search results

Initially launched as Google’s New Search Generative Experience, Google AI Overviews is a new search engine results pages (SERP) feature that provides summaries of popular answers to questions on top of search results:

Generative AI is here, and it’s here to stay. Driven by the rapid advancement of artificial intelligence, the world of content marketing is undergoing a profound transformation. If you’re still doing SEO the “old way,” you must attend this webinar. As new AI technology emerges, it will significantly impact the digital landscape.

If you want your website to rank at the top of Google, you must craft compelling and culturally sensitive content that resonates with your target audiences, and that also meets Google AI and SEO guidelines.

In this complimentary hour-long webinar, SEO and AI experts Chris Raulf and Daniel Burns unveil AI’s groundbreaking impact on content marketing and SEO strategies. You will learn what Google AI Overviews are and how artificial intelligence can elevate your content marketing and search engine optimization efforts to unprecedented heights.

This fast-paced webinar introduced attendees to proven and tested AI and SEO optimization topics and strategies, including:

• The big-picture overview: The current state of SEO, including the rapid transformation of SEO from yesterday to today to tomorrow
• An overview of Google’s new AI Overviews
• An introduction to content marketing and SEO strategies that you need to focus on and which ones you need to ditch
• Strategies to optimize a website for Google AI Overview
• Questions & answers

This webinar is an excellent fit for anyone interested in learning how AI impacts content marketing and SEO and how to stay ahead of the curve.

Are you ready to take your AI and SEO knowledge to the next level? Join us on October 24, 2024, for our hands-on .

Chris Raulf, International AI and SEO Expert | Founder & President of Boulder SEO Marketing

Chris Raulf founded Boulder SEO Marketing, a hyper-focused SEO agency in Denver. Chris and his team assist local, national, and international clients with their SEO, social media, content marketing, and web design needs. Chris has over two decades of hands-on experience, and his multilingual background has helped him become a globally recognized international SEO and AI expert.

Daniel Burns, COO & SEO Strategies at Boulder SEO Marketing

For over twenty years, Daniel has a proven record of managing strategic direction and development, driving revenue gains, and improving efficiency and effectiveness. Daniel grew up in Brazil and graduated from the University of Miami. An avid reader and adept at radical sports, he sailed across the Atlantic and biked across Europe. These broadening experiences allow him to think laterally, turning stakeholder expectations into successful digital strategies.

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