ACBC Vic | Engaging Chinese Influencers in the Australian Market

Step inside the world of Chinese influencer marketing in Australia and discover how brands are connecting with audiences like never before. ACBC Victoria invites you to an inspiring and interactive session featuring real-world insights, success stories, and practical strategies to grow your brand through influencer engagement.

Learn from industry leaders and rising stars as they share their expertise and experiences, including:

• Sherry Xu, Managing Partner, Brand Asia – Keynote on RedNote, China’s leading influencer platform, with case studies from Fenton & Fenton, Museums Victoria, NeNe Chicken, and more.
• Serena Li, General Manager, RedNote Australia & New Zealand – Insights into engaging Chinese audiences and leveraging influencer platforms effectively.
• Mandy Ho, Head of Marketing, Global Hot Air Balloon – Case study on cross-platform storytelling and building brand visibility through RedNote and Instagram.
• Guest Influencers Leo & Wing – Personal journeys, audience-building tips, and collaborations with local Australian brands.

The event will culminate in a lively panel discussion moderated by Bill Lang, exploring:

• The future of influencer engagement in Australia
• Strategies for effective cross-cultural marketing
• Opportunities for collaboration between Chinese and Australian markets
• Audience Q&A

Join us for an afternoon of expert insights, inspiring stories, and vibrant networking with industry leaders and fellow marketers. Don’t miss this opportunity to unlock the potential of Chinese influencers and take your brand to the next level!

Date: Thursday 16 October 2025

Time: 12.25pm for 12.30pm - 2.30pm AEST including networking

Format: In-Person

Location: International Chamber House, 5/121 Exhibition Street, Melbourne

Tickets: ACBC Member: $50+GST+BF | Non-member: $80+GST+BF

Light lunch included in the ticket price

There is limited space for this event. Please book a ticket to secure your spot and be sure to let us know if you can no longer attend.

Unfortunately we are unable to offer refunds but we will accept substitute attendees – please contact us for details.

Any queries please contact [email protected]

Host or Publisher Australia China Business Council Victoria